Ansari, Muneera N. (2007). Information needs and information seeking behavior of the media practitioners in Pakistan.Unpublished PhD thesis. University of Karachi, Karachi.

This study focuses attention on the information needs and information seeking behavior of the media practitioners (mps) in karachi. information need is felt when an individual comes to know that his knowledge is not enough or is insufficient subject. when a user recognizes an information need, he consults an information system, library or interpersonal source for satisfaction of his need.these actions constitute his information seeking behavior. media practitioners (mps) are the staff members of mass media i.e. radio, television and newspaper involved in professional activities