ارائه مدل سنجش سطح بلوغ هوش تجاری در کسب و کارهای الکترونیکی ‏‏(مورد مطالعه: شرکت های ارائه دهنده خدمات اینترنتی) ‏

هدف از انجام این پژوهش ارائه مدل سنجش سطح بلوغ هوش تجاری در کسب و کارهای الکترونیکی برای شرکت های ارائه دهنده خدمات ‏اینترنتی است که به روش کیفی مبتنی بر رویکرد پدیدارشناسی انجام شده است. تعداد مشارکت کنندگان در این پژوهش 10 نفر از ‏متخصصین، خبرگان و مدیران کسب و کارهای الکترونیکی که در حوزه ارائه خدمات اینترنت فعالیت داشته اند، می باشد که با استفاده از روش ‏تمایز حداکثری انتخاب شدند. اطلاعات از طریق مصاحبه های عمیق و نیمه ساخت یافته جمع آوری و با استفاده از روش کلایزی مورد تجزیه و ‏تحلیل قرار گرفت. یافته ها توسط تکنیک دلفی در 5 سطح از بلوغ هوش تجاری (سطح1: بلوغ ابتدایی، سطح 2: بلوغ تکرار پذیر، سطح 3: بلوغ ‏تعریف شده، سطح 4: بلوغ مدیریت شده، سطح 5: بلوغ بهینه شده) طبقه بندی شد. سپس مدلی شامل 33 بعد و 232 شاخص تایید شده در ادبیات ‏موضوعی پژوهش طراحی شد که در آن ابعاد و شاخص ها طبق نظر پژوهشگر و تایید خبرگان در سطوح پنج‌گانه بلوغ هوش تجاری توزیع ‏شدند و در نهایت با استفاده از تحلیل عامل تائیدی در نرم افزار smartpls مدل تائید شد. ‏

presentation of the model of measuring the maturity level of business ‎intelligence in electronic business‏ ‏‎(case study: internet service provider companies)

this study aims to design a model for measuring the level of maturity of business intelligence in electronic businesses, specifically for internet service provider (isp) companies. the study adopts a qualitative approach based on the phenomenological approach. a total of 10 specialists, experts, and managers from electronic businesses involved in providing internet services are selected as participants using the maximal differentiation method. data are collected through in-depth and semi-structured interviews and analyzed using colaizzi’s method. the findings are classified into five levels of business intelligence maturity (level 1: primary maturity, level 2: repeatable maturity, level 3: defined maturity, level 4: managed maturity, level 5: optimized maturity) using the delphi technique. subsequently, a model consisting of 33 dimensions and 232 indicators is designed based on the relevant literature and the researcher’s viewpoint, with confirmation from experts. finally, the model is validated using confirmatory factor analysis in smart pls software.introductiondue to the fact that businesses face numerous challenges, such as the need for increased responsiveness and transparency towards customers, the growing number of tasks and organizational activities, and rapid technological changes, they require mechanisms capable of real-time data analysis and integration. business intelligence serves as one of these mechanisms. additionally, businesses need to assess and evaluate their current performance, compare their existing processes, tools, and methods with the best practices, and measure indicators of predictability, control, and effectiveness to effectively implement business intelligence. therefore, they require a model to gauge the maturity level of business intelligence within their organization. consequently, the objective of this research is to present a model for measuring the maturity level of business intelligence in electronic businesses.materials and methodssince the researcher aims to extract the components of business intelligence maturity based on people’s mentalities and experiences, the phenomenological method, specifically colaizzi’s method, was employed. to achieve this, 10 experts from internet service provider companies were interviewed and selected using the maximal differentiation sampling method. the analysis of these interviews resulted in the extraction of 277 significant codes. given the research’s focus on measuring the maturity level of business intelligence, 40 experts were then asked to classify the obtained concepts into five levels of business intelligence maturity (level 1: primary maturity, level 2: repeatable maturity, level 3: defined maturity, level 4: managed maturity, level 5: optimized maturity) using the delphi technique and snowball sampling method. after three rounds of delphi, 232 codes remained out of the initial total of 277 codes. these 232 indicators were then categorized into 33 dimensions based on the definitions, functions of business intelligence, and the perceived concepts of each indicator. subsequently, the researcher designed a measurement model for the maturity level of business intelligence in electronic businesses specifically tailored for internet service providers. finally, the designed model was validated through confirmatory factor analysis using smartpls software.discussion and resultsthis research has developed a model that enables companies, especially internet service providers, to assess their current business state and their progress towards their goals.