the impact of covid-19 crisis upon the effectiveness of e-learning in higher education institution

The infestation of the world pandemic has significantly changed the landscape of teaching and learning experience in malaysia. particularly for the institution under study, e-learning, previously used as the support medium to face-to-face classroom teaching, has become the primary medium of teaching and learning amid covid-19. e-learning platform has replaced the face-to-face classes. even though it is only a temporary approach, less is known in terms of its effectiveness. the present paper intends to examine the factors contributing to e-learning's effectiveness in a higher education institution in malaysia amid the covid-19 crisis. the technology acceptance model underpinned the conceptual framework. this study investigated the relationship between the independent variables (perceived usefulness, perceived ease of use, and self-motivation) and e-learning effectiveness. the data were collected through an online self-administrated questionnaire using google form and received a total of 354 respondents. the data were analyzed using spss and smart pls. the findings revealed that perceived usefulness, perceived ease of use, and self-motivation positively influenced e-learning's effectiveness. this paper concluded that regardless of whether as the support medium or the primary medium in the teaching and learning process, the determinant to e-learning effectiveness is still perceived the same. this study also supports the tam proposition while incorporate self-motivation in measuring learning effectiveness.