|
|
|
|
digital marketing in strategic management in the field of the tourism
|
|
|
|
|
|
|
|
نویسنده
|
fedoryshyna larysa ,halachenko oleksandr ,ohiienko alona ,blyznyuk andrii ,znachek rafaela ,tsurkan natalia
|
|
منبع
|
journal of information technology management - 2021 - دوره : 13 - شماره : Special Is - صفحه:22 -41
|
|
چکیده
|
The main aspects of using digital marketing tools in strategic management in the field of tourism have considered in the article. the study proved that the marketing strategy of the tourist enterprise is a determining factor in the choice of the main sales channels in the internet environment. the article highlights the keydigital marketing tactics and tools. in the main directions defined strategic management in the field of tourismon the basis of optimization of digital marketing tools. to implement the target approach in the implementation of the marketing strategy of the enterprise, a system of kpis proposed.
|
|
کلیدواژه
|
digital - marketing ,tourism ,strategic management ,portfolio investment ,kpi
|
|
آدرس
|
university of economics and entrepreneurship, ukraine, interregional academy of personnel management, department of entrepreneurship and management, ukraine, kyiv national university of culture and arts, department of hotel, ukraine, interregional academy of personnel management, department of international relations and organization of tourism, ukraine, odessa national academy of food technologies, department of marketing, ukraine, interregional academy of personnel management, finance and administration, department of management, ukraine
|
|
پست الکترونیکی
|
tysya215@gmail.com
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Authors
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|