طراحی مدلی برای محرک‌های همکاری رقابت (نمونه پژوهش: هنر صنعت فرش دست‌باف ایران)

هدف: این پژوهش با هدف اصلی طراحی مدل محرک‌های همکاری رقابت در هنر و صنعت فرش دست‌باف اجرا شده است و اهداف فرعی آن، شناسایی محرک‌های همکاری رقابت و بررسی روابط علّی میان محرک‌های همکاری رقابت در هنر و صنعت فرش دست‌باف است. روش: پژوهش پیش رو، از نظر هدف اکتشافی و از نظر رویکرد، کیفی کمی است. جامعه آماری آن تولیدکنندگان فرش دست‌باف ایران است که در مرحله نخست 32 نفر، در مرحله دوم 6 نفر و در مرحله سوم 14 نفر برای نمونه انتخاب شدند. شیوه نمونه‌گیری، غیرتصادفی و از نوع قضاوتی است. برای گردآوری اطلاعات از روش میدانی و دو ابزار مصاحبه و پرسش‌نامه استفاده شده است. برای تجزیه و تحلیل داده‌ها از سه روش تحلیل محتوا برای شناسایی متغیرهای اولیه، روش مدیریت تعاملی برای شناسایی متغیرهایی نهایی و روش مدل‌سازی ساختاری تفسیری برای شناسایی روابط میان متغیرها و در نهایت ترسیم مدل استفاده شده است.یافته‌ها: یافته‌ها نشان می‌دهد که در هنر یا صنعت فرش دست‌باف برای پیوستن به شبکه همکاری رقابت ده محرک اصلی به نام‌های خلاقیت، استانداردسازی، صرفه‌جویی، نفوذ و تسلط، منابع منحصربه‌فرد، سود و منفعت، بازارسازی، برقراری ارتباط، شهرت و اعتبار و مقابله با مشکلات وجود دارد.نتیجه‌گیری: نتایج حاکی از آن است که محرک‌های کلیدی‌ و پرنفوذ همکاری رقابت در هنر یا صنعت فرش دست‌باف، محرک‌های خلاقیت، استانداردسازی و صرفه‌جویی هستند.

Designing a Model for Cooperationcompetition Incentives (Case Study: Iranian Handmade Carpet Artindustry)

ObjectiveIdentifying the cooperationcompetition incentives in the artindustry of Iranian handwoven carpets and directing the competitors toward this phenomenon, and benefiting from the profits of this strategy have led to solving the problems in this artindustry and development and promotion in national and international market. Competitors can also take advantage of this network and work together to solve many of the related problems. Accordingly, the main purpose of this study is to design a model of cooperationcompetition incentives in handmade carpet artindustry. The other objectives are to identify cooperationcompetition incentives and to examine the relationships between cooperationcompetition incentives in handmade carpet. Therefore, the research questions are: What are the incentives of cooperationcompetition in handmade carpet artindustry? What is the nature of the relationship between cooperationcompetition incentives in handmade carpet artindustry? and What is the model of incentives for cooperationcompetition in handmade carpet artindustry? MethodologyThis research is exploratory in terms of purpose and qualitativequantitative in terms of approach. The statistical population of this study includes the producers of Iranian handmade carpets. In the first stage 32, in the second stage 6 and in the third stage 14 individuals were selected based on nonrandom and judgmental sampling. A field method, interview and questionnaire were used to collect data. In the first stage of the interview, the questions were semistructured and based on the 5w+1h protocol. In the second stage, structured questions were designed based on interpretive structural modeling method in order to examine the causal relationships between the research variables. GMU version of interpretive structural modeling has been used to perform the operations in this study. FindingsThe findings showed that 10 main incentives are needed in the handmade carpets artindustry to join the cooperationcompetition network such as creativity, standardization, saving, influence and mastery, unique resources, profit, marketing, establishment of communication, fame and credibility and dealing with problems. According to the proposed classification, it can be said that the creativity, standardization and saving are among the key incentives that play a key role in driving competitors towards cooperationcompetition. ConclusionIn general, the interpretation of the model of cooperationcompetition incentives shows that in order to move the competitors of handmade artindustry competitors towards cooperation with each other, creativity has the greatest influence on other stimuli. In addition, in the second level, with the oneway effect of the creativity variable on the standardization, and in the third level, with the oneway effect of the standardization variable on the savings, it is observed that these three incentives are among the independent variables and are known to be the most key and causal factor in the model because of high influence and low dependency. At the fourth level, with the unilateral influence of these three incentives on the interaction between influencing and dominating role of the foreign competitor, gaining unique resources, gaining profit, marketing, communication, gaining fame and credit it is likely to deal with potential problems and challenges with moderate penetration power but greater dependency power. Thus, the results suggest that although all of these factors play a role in driving competitors toward a collaborativecompetitive network, creativity, standardization, and savings are among the key incentives for collaborationcompetition in handmade carpet artindustry.