تجاری سازی کالاهای پزشکی در شرکت های دانش بنیان

زمینه و هدف: نسل جدید دانشگاه، همکاری شرکت‌های دانش بنیان با دانشگاه‌های علوم پزشکی را معرفی می کند. هدف از انجام این پژوهش، طراحی و تبیین مدل تجاری سازی کالاهای پزشکی شرکت‌های دانش بنیان با همکاری دانشگاه علوم پزشکی بود. روش کار: جامعه آماری پژوهش کیفی اکتشافی حاضر را خبرگان جامعه، اساتید دانشگاه و خبرگان شرکت‌های دانش بنیان استان مازندان تشکیل دادند. نمونه‌گیری از خبرگان به صورت غیر احتمالی، هدفمند و به روش گلوله برفی تا رسیدن به حد اشباع نظری، با دوازده تن مصاحبه نیمه ساختار به منظور گردآوری داده انجام شد. طراحی مدل با روش داده بنیاد طی سه مرحله کدگذاری با روش اشتراس و کوربی ن به دست آمد. روایی با تحلیل توسط خبرگان و پایایی، با روش آلفای کرپیندورف سنجیده شد. یافته ها: نتایج تعداد یکصد و نه کد اولیه در سی و دو کد محوری و در سیزده کد انتخابی را نشان دادند. نتیجه گیری: نتایج تایید کننده نقش شرکت های دانش بنیان در تجاری سازی کالاهای پزشکی می باشد.

the commercialization of medical products in knowledge-based companies

background & aims: innovation, which is the result of the joint work of university and industry, is an initiative that improves the efficiency of innovation. this type of cooperation, i.e. collaborative innovation between university and industry, is called collaborative innovation. collaborative innovation brings dynamism and vitality to companies and causes economic growth and expansion. (1). in fact, one of the important factors in innovation, and one of the important factors in economic growth and development, is the transfer of knowledge that takes place between universities and industry because this cooperation makes commercialization in companies easier (2).on the other hand, one of the things that has always been very important in knowledge-based companies is the commercialization process. this process has three separate phases, the ideation phase, the technology/product development phase, and the commercialization phase. first, an idea that has a demand in the market is created and cultivated. in the development stage, this idea becomes a product or technology, and commercialization is technological knowledge that has entered the market (9).in our beloved country of iran, knowledge-based companies active in the field of medical products have succeeded in reaching self-sufficiency in the field of medical products to almost 40% in the past few years, but they have been very unsuccessful in the discussion of commercializing medical products for export to other countries. . now, according to the capacity of our country, we can earn up to two billion dollars a year from the commercialization of these types of goods, which has a positive impact on the national economy. therefore, the researcher seeks to solve these problems by presenting a model for commercialization. therefore, the main research question is, what is the commercialization model of medical products for knowledge-based companies?