аttractiveness of family business as a model of future employment for youth: problems and possible solutions

The paper presents an analysis of government programs and tools for the development of youth and family entrepreneurship. the relevance of the study is due to the fact that family businesses have higher growth rates and sustainability in times of crisis. in this regard, family companies can become a driver of development of the national economy. the purpose of the work was to study the dynamics of students’ career preferences in 2021-2023. three career strategies were proposed for evaluation: building your own business, working in a large company, building a family business. the study was conducted within the framework of the international scientific project intergen. empirical base: 488 subjects. the results of statistical analysis showed that the most preferred career is building your own business, followed by working in a large company. the least attractive is the prospect of creating/continuing a family business (a significant decrease was revealed over 2 years). 10 directions are proposed to popularize family business in russia.