distributed team effectiveness: creating a supportive organizational culture in the e-commerce

The article explores the impact of distributed teams on the formation and maintenance of organizational culture in e-commerce. it analyzes the challenges companies face in the absence of physical interaction between participants and suggests strategies for maintaining cultural values in today’s work environment.the paper reviews the literature on organizational culture and distributed teams and presents research findings on the impact of remote work on organizational culture. the results of surveys of employees working in distributed teams are analyzed and examples of successful companies that have implemented effective strategies to maintain and develop organizational culture in remote work environments are provided.it is noted that the remote working format can negatively impact the «hidden» part of communication that is conveyed through context and social cues, and that this can lead to a loss of intuitive understanding and context of messages. to address this issue, it is recommended to use software tools for project management and productivity, and to develop digital literacy and employee self-motivation.