ارائه الگوی بازار‌سازی فناوری در فرایند جهانی‌شدن(رویکرد مدلسازی ساختاری تفسیری )

سابقه و هدف:هدف مطالعه، طراحی الگوی بازار‌سازی فناوری در فرایند جهانی‌شدن با رویکرد مدلسازی ساختاری تفسیری در نظر گرفته شد. روش: جهت شناسایی مولفه‌ها، از تحلیل مضمون استفاده شد. مطالعات متعدد علمی صورت گرفته مورد بررسی که در مجموع تعداد 12 پایان نامه، 22 مقاله فارسی و 18 مقاله لاتین منطبق با موضوع مطالعه و یا تشابه موضوعی نسبتا بالا و مناسب برای تحلیل محتوا انتخاب و 13 مولفه  شناسایی گردید. جهت استحکام بیشتر از 15 نفر خبره و استاد دانشگاه نیز بهره گرفته شده است که بر اساس فراوانی نظرات و اجماع نظری حاصل شده، روابط بین مولفه ها نهایی شدند. با استفاده از تکنیک مدلسازی ساختاری تفسیری، روابط مولفه‌ها و سطح‌بندی آنها مبتنی بر پارادایم تفسیرگرایانه مورد شناسایی و الگوی اولیه پس از شناسایی عوامل زیربنایی پدیده مورد مطالعه با روش‌های کیفی طراحی گردید. یافته ها:با توجه به نتایج ماتریس نفوذ – همبستگی و سطح‌بندی مولفه‌ها، دوازده مولفه در یک سطح و تنها مولفه استراتژی‌های ورود به بازار بین‌الملل در سطح دوم قرار گرفتند. مولفه استراتژی‌های ورود به بازار بین‌الملل به عنوان مولفه پیوندی تعیین گردید که نیروی نفوذ و هم چنین نیروی وابستگی قدرتمندی دارند. در حقیقت مولفه‌هایی هستند که بی‌ثباتند، به این معنا که انجام هرگونه اقدامی در مورد این مولفه‌ها علاوه بر اینکه مستقیماً بر سایر مولفه‌ها اثر می‌گذارد، می‌تواند در قالب بازخورد از سایر مولفه‌ها بر خود مولفه نیز اثرگذار باشد.نتیجه گیری: جهانی شدن فناوری در صنایع می تواند تحول بزرگی در صنعت ایجاد نماید و با صادراتفناوری کمک به اقتصاد و ارز آور ی کشور خواهد شد .

presenting a model for technology market-making in the globalization process

background and objectives: market-making of technology is one of the most difficult stages of the technology development process, and many research organizations face difficulties in its implementation. the complexity and special and different nature of each of the technologies has made the design of the technology market-making process face many problems. the lack of integration between the components of the market-making process and the lack of coordination of the market-making method with the strategies of research organizations have made this issue with additional difficulties. today, the biology industry is considered as one of the most important and huge industries in the world, and having such an industry is known as one of the important criteria for the development of countries. on the other hand, the healthcare sector, as one of the important sectors of the country, plays a decisive role in the health and well-being of individuals and society. therefore, health is considered as a capital and maintaining physical and environmental health can be considered as an effect of development on the one hand and as a cause of development on the other hand. therefore, the development of health services not only provides the means of development; rather, it speeds it up directly and indirectly. in the global market, the position of the biology industry, different from other industries, has been formed and advanced in the light of technology. it is natural that its development is subject to innovative research, investment and government regulations more than other industries. in this regard, the purpose of the study was to design a technology market-making model in the process of globalization with an interpretive structural modeling approach.materials and methods: thematic analysis was used to identify the components. numerous scientific studies have been investigated, in which a total of 12 dissertations, 22 persian articles and 18 latin articles matching the subject of the study or relatively high subject similarity and suitable for content analysis were selected and 13 components were identified. for greater strength, 15 experts and university professors have also been used, and based on the abundance of opinions and theoretical consensus, the relationships between the components were finalized. using interpretive structural modeling technique, the relations of components and their leveling based on the identified interpretive paradigm and the initial model after identifying the underlying factors of the studied phenomenon were designed with qualitative methods.results: the results showed: according to the results of the influence-correlation matrix and the leveling of the components, twelve components were placed at one level and the only component of strategies to enter the international market was placed at the second level. the component strategies to enter the international market was determined as a link component that has a strong influence and also a strong dependency. in fact, there are components that are unstable, in the sense that taking any action on these components, in addition to directly affecting other components, can also affect the component itself in the form of feedback from other components.