بررسی تاثیر استفاده از رسانه‌های اجتماعی توسط کارکنان بر عملکرد شغلی آنان با نقش میانجی خلاقیت

هدف: هدف از این پژوهش مطالعه و بررسی تاثیر استفاده از رسانه‌های اجتماعی در محل کار، بر خلاقیت کارکنان و عملکرد شغلی آنان است.روش: به‌لحاظ هدف، این پژوهش کاربردی و جامعه در دست بررسی آن، کلیه کارکنان شرکت مخابرات ایران بوده است. جهت سنجش متغیرها و جمع‌آوری داده‌ها، از پرسش‌نامه 21 سوالی استاندارد استفاده شد که روایی و پایایی آن به تایید رسید. در این پژوهش داده‌ها به روش میدانی جمع‌آوری شده است. با استفاده از روش نمونه‌گیری در دسترس، در نهایت 218 پرسش‌نامه تجزیه‌وتحلیل‌ شد. جهت بررسی روابط بین اجزای مدل، از معادلات ساختاری استفاده شد. تجزیه‌وتحلیل فرضیه‌ها نیز با استفاده از نرم‌افزار لیزرل انجام گرفت.یافته‌ها: یافته‌ها حاکی از آن است که استفاده اجتماعی از رسانۀ اجتماعی در محل کار، استفاده شناختی از رسانه‌های اجتماعی در محل کار و استفاده لذت‌جویانه، با خلاقیت کارکنان رابطه‌ای مثبت دارد. خلاقیت کارکنان نیز رابطه‌ای مثبتی با عملکرد شغلی کارکنان دارد. همچنین، خلاقیت کارکنان در رابطه بین استفاده از رسانه‌های اجتماعی در محل کار و عملکرد شغلی کارکنان نقش میانجی دارد.نتیجه‌گیری: در این پژوهش تلاش شد که ارتباط بین ابعاد استفاده از رسانه‌های اجتماعی، خلاقیت و عملکرد شغلی بررسی شود. از ابعاد استفاده از رسانه‌های اجتماعی (لذت‌جویانه، شناختی، اجتماعی) در محل کار، به‌جای مفهوم کلی رسانه‌های اجتماعی استفاده شد. نتایج یافته‌ها نشان داد که هر سه بُعد استفاده از رسانه‌های اجتماعی بر خلاقیت کارکنان تاثیرگذار است؛ از این رو در سازمان‌ها، به‌خصوص در محیط‌های کاری که خلاقیت و نوآوری از اهمیت فراوانی برخوردار است، استفاده از رسانه‌های اجتماعی لازم است.

investigating the impact of social media use by employees on their job performance with the mediating role of creativity

attention to creativity is always the concern of managers as it affects the performance of employees in the organization. the influence of social media has made it possible for users to communicate with others regardless of time and place, thus blurring the line between their work and life. on the other hand, excessive use of smartphones and social media has significant negative consequences for employee well-being and productivity. for example, exhaustion, absenteeism, distraction, and information overload, stress, reduced attention and concentration, and weakened decision-making ability can be seen as consequences of excessive use of social media. paying attention to the phenomenon of using social media is very important for organizations. past studies have identified various positive and negative aspects in this case. it has been emphasized in some articles, employees and managers should understand the dark side of this phenomenon and employees are suggested to adjust their behavior to avoid negative performance consequences. and also one of the positive aspects of using social media is that it can positively affect the relationships and performance of employees, and the rational and planned use of social media can even improve the creativity and performance of employees. therefore, more research in this field is necessary to clarify these positive and negative aspects. in previous research studies, the impact of social media on motivation, well-being, stress, etc. has been explored, but there is not much research to investigate the effect of social media on creativity and job performance. the purpose of this research is to study and investigate the effect of using social media in the workplace on the creativity of employees and their job performance. research methodologyin terms of the objective, this is applied research and the studied population included all the employees of iran telecommunication company. a standard questionnaire with 21 items was used to measure the variables. in this research, data has been collected by field method. in this research, due to the fact that the structural equation technique is used for data analysis, the formula 5q≤n≤15q is used to determine the sample size. using the available sampling method, 218 questionnaires were finally analyzed. structural equation modeling was used to examine the relationships between the components of the model.lisrel software was used to analyze the hypotheses.  after adjusting the indicators of each variable in the questionnaire, the questions have been valued using a 5-point likert scale. to check the validity of the research questionnaire, the validity of the questionnaire has been checked and confirmed by asking experts. in general, in order to measure the validity of the research questionnaire, at first, the initial questionnaire was presented to the experts, and then their corrective comments were applied, and the final questionnaire was prepared for distribution on a wider scale. in this research, cronbach’s alpha test was used to check reliability. in this research, in order to measure reliability in the early stages of the research, information was collected from 30 questionnaires, then spss software was used to determine the reliability, and the cronbach’s alpha coefficient obtained for the questions of each variable was more than 0.7; therefore, the research questionnaire has sufficient validity.findingsthe current research was conducted with the aim of studying and investigating the effect of using social media in the workplace on creativity and job performance. in this research, seven hypotheses were studied and investigated.