designing a hybrid entrepreneurship model for the sports industry in iran

The primary objective of this research is to develop a hybrid entrepreneurship model within iran's sports industry. the present research has been mixed. the statistical population for the study's qualitative and quantitative components consists of professors and entrepreneurs in physical education and business administration. for the qualitative part, a phenomenological approach has been employed. the quantitative part has been created using questionnaires based on themes from the phenomenological approach. professors assessed the questionnaire's validity and reliability.in the qualitative part of the research, 9 main themes have been identified. in the quantitative part of the research that has been done with mic-mac analysis, the highest influencing factors have been identified in the following order of factors: technology, cultural, and climatic features. the results of this research have been shown that the technology factor is the most based on the results of this research, hybrid entrepreneurs in the sports industry can pursue new method, s of hybrid entrepreneurship by using technology and, based on that, formulate and implement their strategic decisions in the form of strategic planning and in this way increase the income from their business. since the technology factor has been recognized as the most influential factor it has been concluded that transformative technologies can have a significant impact on the boom of hybrid entrepreneurship in iran's sports industry. this research can be considered one of the first qualitative and quantitative studies on hybrid entrepreneurship in iran's sports.