identification of barriers to attracting and retaining sports donors in the field of women’s sports infrastructure development in isfahan province

Considering the importance of sports and physical activity for women and the necessity of involvement of economic structures to advance the goals in this area, the present research was conducted with the aim of identification of obstacles of attracting and retaining sports donors in the field of women’s sports infrastructure development in isfahan province. this research is an applied research and it is mixed (qualitative-quantitative) in nature. the method of data collection in the qualitative part was the opinion of experts using the delphi method, and in the quantitative part, a researcher-made questionnaire was used. the statistical population of the research in the quantitative part included all active benefactors of isfahan province, members of the faculty of sports management and sociology and islamic sciences, and managers of endowment and charity offices in isfahan province. in the benefactors and managers section, the available cases were selected and in the faculty members section, the selection was done in a simple random manner. barriers were identified first based on library studies and then based on the opinions of experts (delphi method). confirmatory factor analysis was used to determine the contribution of each barrier. based on the obtained results, the fit of the model of barriers to attracting and retaining sports donors in the field of women’s sports infrastructure development in isfahan province was confirmed with five managerial, economic, cultural, legal and informational barriers and finally, the proposed strategies were presented in order to remove the obstacles.