investigating the effects and importance of public relations and media literacy, before, during and after sports events in sports event managers

The purpose of this paper is to investigate how a sports event manager can impose their literacy in public relations and media into their executive procedures, before, during and after the events and how to increase their awareness of the subject by understanding it’s importance and effects ; we evaluated and measured a number of 235 total attendants (55 ma sport management students and 180 random people) status in public relations literacy by descriptive method and quantitative survey method, the data collection tool was ghasemi hamid and nazanin rasekh public relations literacy questionnaire (2020).the results showed that student average score in public relations literacy was higher than the average score of the random people by 2.4 points, yet, the two were tagged as “good” in terms of status, which showed that there are internal and external factors effecting the presumption of public and media literacy, such as communication technology, spatial conditions, body language, etc. which all the internal and external factors affecting public relations literacy, after a comprehensive survey, resulted in showing that a factor like “body language’ scored last in the ranking of the effective factors in sports management students, showing that some skills need to be improved. at the end of this paper you can find a check list for sports event managers media and communications management preparation before a sports event by mostafa mahmoudi.