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راهکارهای پیشنهادی برای بهبود صنعت گردشگری سلامت ایران
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نویسنده
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aalami fariman niloufar ,hashemzadeh saeed
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منبع
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كنفرانس ملي مديريت گردشگري و خدمات سلامت بينالملل - 1400 - دوره : 5 - کنفرانس ملی مدیریت گردشگری و خدمات سلامت بینالملل - کد همایش: 00210-74754 - صفحه:0 -0
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چکیده
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The 1990s and the asian economic crisis marked a turning point in international health services in asia. since then, the industry has grown significantly in different asian countries. in order to recognize the industry and to enter the world-level standard and competitively, both studying and strategic plans are needed. in this article, we have analyzed the swot matrix of iran's health tourism and provided suggestions for improving weaknesses and threats.
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کلیدواژه
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medical tourism ,swot analysis ,iran
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آدرس
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, iran, , iran
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Authors
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