the importance of data science in hospitality and tourism

The global registration of hawraman s cultural landscape in the unesco world heritage list, in addition to enhancing the status of iran s cultural heritage in the world, will make its tourism outlook brighter and the path of tourism development in this region smoother and will attract more domestic and foreign tourists. the development of the tourism industry in this region should be effective on poverty alleviation, justice expansion and job creation, and the social welfare of the residents. but the requirement of tourism development is to use new and appropriate expressions for more favorable decision making and policy making, one of these tools is the application of data science and big data analysis. today, data science has proven to be effective in dealing with many real-world problems, especially tourism, and is increasingly being used to make smarter and more informed decisions. this article examines the importance of data science in the improvement and development of tourism in the potential area of hawraman.