the study of verbal impoliteness in the users’ comments of sahamyab stock market website according to culpeper theory

The phenomenon of impoliteness has always been one of the issues drawing different researchers’ attention, which hasn’t been considered as it ought to be in persian language. therefore, we decided to study it on a stock market website and investigate it from another perspective. this study is carried out on some of the most challenging stock market’s symbols having the biggest number of transactions on sahamyab website, aimed at answering the following questions: how are the culpeper impoliteness models used? and how much have they been used? the results indicate that almost any kind of culpeper impoliteness strategy has been employed with the result that bald on-record impoliteness accounted for the most frequent comments with about 34%, showing that people tend to adopt the most explicit offensive strategy to destroy addressees’ face most. mock politeness turned out second with almost 26.4%, in form of sarcasm, irony, metaphor and so-called dishonest politeness indicating that preserving own face when insulting others is a priority to a large number of people. finally, negative impoliteness in conjunction with withhold politeness both amounted to 12.6% as the least frequent strategies. it could be interpreted that the main reason for the sheer volume of impoliteness and the major cause of offending individuals’ face explicitly is the cyber relationship between the users, allowing them to hide their identity, preserve their own face and destroy addressees’ face with them feeling less concerned compared to face-to-face communication