theoretical and empirical aspects of pro-environmental behaviors theory (pebt)

Behavioral sciences have an important role to tackle environmental problems. therefore, unders tanding this role is crucial to identify valid predictors and its complementarity role for technical and economic approaches. several sociopsychological theories, such as the theory of planned behavior (tpb), have been used to unders tand better the factors that explain water and resource consumption decisions. although this theory is more frequently applied based on the interaction between people’s attitudes, behavior, subjective norms, and personal control to undertake actions, it lacks non-cognitive components. to fill this gap, this s tudy aims to develop a more comprehensive theory that includes all required determinant variables for pro-environmental behavior. so we attempt to develop a comprehensive theory by leveraging appropriate non-cognitive (habits and emotions) and cognitive (including subjective and moral norms, self-identity, attitude, risk perception, and trus t) components considering the sys tematic relation between factors affecting environmental behavior and the socio-cultural context. tpb is significantly developed to pro-environmental behavior theory (pebt) in this s tudy. pebt covers a range of scales from local to large scale and it includes different hydrological and political boundaries in the analysis and pathology of pro-environmental behavior reasons. tes ting the model in some empirical s tudies, the authors claim that the model can increase the predictive capacity of environmental behavior and it is expected to be experimentally adequate.