بررسی عوامل موثر بر پذیرش کنتورهای هوشمند آب در بین کشاورزان دشت ماهیدشت

با توجه به بروز خشکسالی در کشور و استفاده بی‌‌رویه از منابع آب زیر‌زمینی در بخش کشاورزی، نصب کنتورهوشمند آب جهت استفاده بهینه از چاه‌‌های آب در دشت ماهیدشت ضروری به نظر می رسد. این پژوهش با هدف بررسی عوامل موثر بر پذیرش کنتورهای هوشمند در بین کشاورزان دشت ماهیدشت صورت گرفته‌ است‌‌‌. در این پژوهش از روش پیمایشی استفاده‌شد‌‌‌. با استفاده از روش نمونه گیری خوشه‌‌ای تصادفی 185 کشاورز انتخاب گردید. روایی پرسشنامه به روش محتوایی و پایایی آن با محاسبه ضریب آلفای کرونباخ بررسی شد. تجزیه و تحلیل آمار توصیفی و استنباطی با نرم افزارهای آماری spss و amos انجام شد. یافته‌های حاصل از تحلیل مسیر نشان داد که متغیرهای سودمندی درک ‌شد‌‌‌ه، آسانی استفاده درک ‌شد‌‌‌ه و نگرش نسبت به استفاده از کنتور‌‌هوشمند تاثیر مثبت و معناداری بر تمایل به استفاده از کنتور دارد. همچنین نتایج نشان داد بین عوامل زمینه‌‌ای، سودمندی درک‌شد‌‌‌ه و نیز آسانی استفاده درک‌شد‌‌‌ه رابطه مثبت و معناداری وجود دارد. بر اساس نتایج کلی بدست آمده، نگرش کشاورزان بیشترین تاثیر را بر تمایل به استفاده از کنتور‌هوشمند‌‌‌ و درنتیجه پذیرش آن داشته‌است‌‌‌ لذا تغییر نگرش کشاورزان در رابطه با نقش کنتورهوشمند ضروری بنظر می‌رسد. بدین منظور، ارتباطات کشاورزان و تعاملات آن‌‌ها با کشاورزان نمونه و مراکز ترویج و خدمات کشاورزی می‌تواند تاثیر‌گذار‌‌‌ باشد. نتایج تحقیق لزوم کاربرد مدل‌‌های پذیرش فناوری در معرفی تکنولوژی‌‌های آب محور به کشاورزان را تایید کرده ‌است‌‌‌

investigation of factors affecting the acceptance of smart water gauge among farmers in mahidasht plain

introduction due to the drought in the country and the indiscriminate use of groundwater resources in the agricultural sector (investigations have shown thatthe level of underground water has decreased in many areas of iran due to unconventional extraction of water resources.), the installation of smart water gauge for optimal use of water wells in the mahidasht plain seems necessary. however, how much of these technologies are welcomed and accepted by the target society and what factors are involved in the acceptance of these technologies is something that should be investigated. the aim of this study was to investigate the factors affecting the acceptance of smart water gauge among farmers in mahidasht plain.methodology the present research has a quantitative approach and in terms of paradigm, and in terms of purpose, it is part of applied causal research. in terms of the method of data collection, it is descriptive (non-experimental) of survey-cross-sectional type. 185 farmers were selected using random cluster sampling method. research instriment was research made questionnaire. the validity of the questionnaire assessed by content method and its reliability calculated by calculating cronbach's alpha coefficient. in order to examine the hypotheses according to the personal and professional characteristics of farmers, data was collected by descriptive and correlation method and measuring the relationships between variables. descriptive and inferential statistics analysis was performed with spss and amos statistical software.results and discussionthe results of path analysis showed that the variables of perceived usefulness, perceived ease of use and attitude towards using smart water gauge have a positive and significant effect on the tendency to use meters. the results also showed that there is a positive and significant relationship between contextual factors, perceived usefulness and perceived ease of use. based on the overall results, farmers' attitudes havehad the greatest impact on the willingness to use smart water gauge and thus its acceptance, so it seems necessary to change farmers' attitudes about the role of smart water gauge. to this end, farmers' relationships and interactions with exemplary farmers and agricultural extension and service centers can be effective.conclusions the results of the research have confirmed the necessity of using technology acceptance models in introducing water-based technologies to farmers. it suggeste that for the initial introduce of the smart water gauge to the farmer, agricultural extension agents, who have been trained inthe introduction of technology to the villagers and the extension techniques, should be used. in the next step, regional water experts should be participate for technical training on how to use the smart water gauge. also considering the effect of perceived ease of use on the attitude towards the use of smart water gauge, it suggested having technical experts in agricultural service centers for continuous training of the farmer regarding the correct use and easy access of the farmer to the relevant expert in case of problems. it seems necessary to work with the smart water gaugein order to change the farmer's attitude while understanding the ease of using the smart water gauge.