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   strategic intelligence (si) and competitive intelligence (ci)  
   
نویسنده saeedi reza
منبع دومين همايش ملي بازاريابي رويكرد نوين - 1403 - دوره : 2 - دومین همایش ملی بازاریابی رویکرد نوین - کد همایش: 03240-64760 - صفحه:0 -0
چکیده    In the information age, he who has information has power. any organization and company that has this power will be distinguished and privileged in its industry and profession compared to its competitors. organizations and companies today move and change at a fast pace. getting the right information at the right time is the foundation of these organizations. another reason for using organizational intelligence is the economy. the survival of organizations and companies in the storm of today s competitive economy is focused on two areas. the purpose of strategic intelligence is to observe and analyze strategic information and present it to managers after preparation and giving meaning. in a way that affects their beliefs, commitments and actions and adds to the authenticity and credibility of their decisions. the result of strategic intelligence is analysis and correct decisions. in the content of these analyses, the problems of sourcing, positioning and competitiveness of business in the current time are examined and solutions for the near future are presented. the strategic intelligence of organizational leaders leads to competitive intelligence.
کلیدواژه strategic intelligence (si)،marketing intelligence (mi)،intelligence thinking،competitive intelligence (ci)،business intelligence (bi)،organizational intelligence (oi)
آدرس , iran
پست الکترونیکی reza.saeidi@uk.ac.ir
 
     
   
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