the overlap of neuroscience, scents and ai in marketing

The article contributes to the growing area of scent marketing, in particular the effects it has on consumer behavior and brand loyalty. from the neurobiological linking of smell-sensations with emotions and memory, one can easily underline the important ability of scent to unconsciously shape customer experiences. we will cover the concept of scent marketing, considering its tactical application of fragrances to establish a distinctive brand identity and affect buying choices. the article further talks about the concept of a brand s olfactory signature and the role it plays in increasing customer loyalty. it discusses the importance of aligning scent with brand identity and how well scent works in conjunction with other sensory elements like color, sound, taste, touch and sight. lastly, the article acknowledges the increasing role of ai in the field of marketing but points out the differentiation that human emotions, triggered by scent marketing, make. however, one cannot ignore the potential drawbacks, such as allergic reactions or overpowering odors, that demand careful implementation.