نقش صنایع دستی در توسعه صنعت گردشگری (مطالعه موردی: استان گلستان)

ﺻﻨﺎﯾﻊ دﺳﺘﯽ ﯾﮑﯽ از ﻣﻈﺎﻫﺮ ﻓﺮﻫﻨﮕﯽ و ﻫﻨﺮی ﻣﺤﺴﻮب ﻣﯽ ﺷﻮد و ﻧﻈﺮ ﺑﻪ اﯾﻨﮑﻪ ﻫﺮ ﻓﺮآوردة دﺳﺘﯽ ﺑﺎزﮔﻮ ﮐﻨﻨﺪه ﺧﺼﻮﺻﯿﺎت ﺗﺎرﯾﺨﯽ، اﺟﺘﻤﺎﻋﯽ و ﻓﺮﻫﻨﮕﯽ ﮐﺸﻮر ﻣﺤﻞ ﺗﻮﻟﯿﺪ اﺳﺖ ﻣﯽ ﺗﻮاﻧﺪ ﻫﻢ ﻋﺎﻣﻞ ﻣﻬﻤﯽ در ﺷﻨﺎﺳﺎﻧﺪن ﻓﺮﻫﻨﮓ و ﺗﻤﺪن ﺑﻪ ﺣﺴﺎب آﯾﺪ، ﻫﻢ آن ﮐﻪ ﻣﻮﺟﺒﯽ ﺑﺮای ﺟﻠﺐ و ﺟﺬب ﮔﺮدﺷﮕﺮان ﻗﻠﻤﺪاد ﺷﻮد. اﻣﺮوزه دﯾﮕﺮ ﺗﻨﻬﺎ آﺛﺎر ﺗﺎرﯾﺨﯽ وﺳﯿﻠﻪ ﺟﺬب ﮔﺮدﺷﮕﺮ ﺑﻪ ﻣﻤﺎﻟﮏ در ﺣﺎل ﺗﻮﺳﻌﻪ ﮐﻪ اﮐﺜﺮا دارای ﺗﻤﺪﻧﯽ ﮐﻬﻦ ﻫﺴﺘﻨﺪ، ﻧﺒﻮده؛ ﺑﻠﮑﻪ ﻫﻤﺮاه آن ﻓﺮآورده ﻫﺎی دﺳﺘﯽ ﺑﺎ ﻃﺮح ﻫﺎ و اﺻﺎﻟﺖ ﻫﺎی وﯾﮋة ﺧﻮد ﻣﻄﺮح ﺑﻮده و ﻣﯽ ﺗﻮاﻧﺪ ﻣﮑﻤﻞ دﯾﺪﻧﯽ ﻫﺎی ﺗﺎرﯾﺨﯽ ﻫﺮ ﮐﺸﻮر ﺑﺎﺷﺪ. ﺑﻪ اﯾﻦ ﺗﺮﺗﯿﺐ ﻣﻼﺣﻈﻪ ﻣﯽ ﺷﻮد ﮐﻪ ﺻﻨﺎﯾﻊ دﺳﺘﯽ و ﺻﻨﻌﺖ ﮔﺮدﺷﮕﺮی ﺑﺮ ﯾﮑﺪﯾﮕﺮ اﺛﺮ ﻣﺘﻘﺎﺑﻞ داﺷﺘﻪ و ﻣﯽ ﺗﻮاﻧﻨﺪ ﻣﻮﺟﺒﺎت رﺷﺪ و ﺗﻮﺳﻌﻪ ﯾﮑﺪﯾﮕﺮ را ﻓﺮاﻫﻢ ﺳﺎزﻧﺪ. در اﯾﻦ تحقیق ﺳﻌﯽ ﺑﺮ اﯾﻦ اﺳﺖ ﺗﺎ ﻧﻘﺶ ﺻﻨﺎﯾﻊ دﺳﺘﯽ در ﺗﻮﺳﻌﮥ صنعت ﮔﺮدﺷﮕﺮی در استان گلستان ﺑﺮرﺳﯽ و ﻫﻤﭽﻨﯿﻦ، راﻫﮑﺎرﻫﺎﯾﯽ ﺟﻬﺖ ﺗﻮﺳﻌﮥ ﺻﻨﺎﯾﻊ دﺳﺘﯽ اراﯾﻪ ﺷﻮد. اﯾﻦ ﭘﮋوﻫﺶ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻧﻮع ﻫﺪف، ﮐﺎرﺑﺮدی و از ﻧﻈﺮ ﻣﺎﻫﯿﺖ و روش، از ﻧﻮع ﺗﺤﻘﯿﻘﺎت ﺗﻮﺻﯿﻔﯽ-ﺗﺤﻠﯿﻠﯽ و روش ﻫﻤﺒﺴﺘﮕﯽ اﺳﺖ. ﺟﺎﻣﻌﮥ آﻣﺎری اﯾﻦ تحقیق ﺷﺎﻣﻞ ﮔﺮدﺷﮕﺮان در استان گلستان ﻣﯽ ﺑﺎﺷﺪ. روش ﮔﺮدآوری داده ﻫﺎ و اﻃﻼﻋﺎت در اﯾﻦ تحقیق، روش ﮐﺘﺎﺑﺨﺎﻧﻪ ای و روش ﻣﯿﺪاﻧﯽ و از ابزار ﭘﺮﺳﺸﻨﺎﻣﻪ اﺳﺖ. ﺟﻬﺖ ﺗﺠﺰﯾﻪ و ﺗﺤﻠﯿﻞ داده ﻫﺎ از نرم افزار spss و ﺑﺮای ﺗﺤﻠﯿﻞ ﻧﻘﺎط ﻗﻮت، ﺿﻌﻒ، ﻓﺮﺻﺖ ﻫﺎ و ﺗﻬﺪﯾﺪات و اراﯾﮥ راﻫﺒﺮدﻫﺎی ﺗﻮﺳﻌﮥ ﺻﻨﺎﯾﻊ دﺳﺘﯽ، از ﻣﺪل ﺑﺮﻧﺎﻣﻪ رﯾﺰی swot بهره ﮔﺮﻓﺘﻪ ﺷﺪه اﺳﺖ. همچنین برای آزﻣﻮن ﻓﺮضیه تحقیق از آزﻣﻮن ﻫﻤﺒﺴﺘﮕﯽ ﭘﯿﺮﺳﻮن، آزﻣﻮن وﺟﻮد رﮔﺮﺳﯿﻮن (anova) و ﺳﭙﺲ آزﻣﻮن وﺟﻮد ﺿﺮاﯾﺐ رﮔﺮﺳﯿﻮن اﺳﺘﻔﺎده ﺷﺪه اﺳﺖ. ﻧﺘﺎﯾﺞ اﯾﻦ ﭘﮋوﻫﺶ ﻧﺸﺎن ﻣﯽ دﻫﺪ ﮐﻪ نقش ﺻﻨﺎﯾﻊ دﺳﺘﯽ در ﺗﻮﺳﻌﮥ صنعت ﮔﺮدﺷﮕﺮی و ﻧﯿﺰ ﺗﻮﺳﻌﮥ اﻗﺘﺼﺎدی، اﺟﺘﻤﺎﻋﯽ و ﻓﺮﻫﻨﮕﯽ در استان گلستان ﻣﻮﺛﺮ اﺳﺖ. از ﻧﺘﺎﯾﺞ دﯾﮕﺮ اﯾﻦ ﺗﺤﻘﯿﻖ ﻣﯽ ﺗﻮان به تایید فرضیه تحقیق و ﻣﻌﻨﺎدار ﺑﻮدن راﺑﻄﮥ ﺑﯿﻦ ﺻﻨﺎﯾﻊ دﺳﺘﯽ و ﺗﻮﺳﻌﮥ صنعت ﮔﺮدﺷﮕﺮی در استان گلستان اﺷﺎره ﮐﺮد.

the role of handicrafts in the development of tourism industry (case study: golestan province)

handicrafts is considered one of the cultural and artistic phenomena, and considering that every handiwork reflects the historical, social and cultural features of the country where it is produced, it can be an important factor in identifying culture and technology. madan should be considered, and it is also a reason to attract and to attract tourists. nowadays, the historical effects are not the only means of attracting tourists to the developing countries, which mostly have old civilizations; rather, hand-made products with their own special designs and originalities were presented along with them and can complement the historical sights of any country. in this order, it is observed that handicrafts and tourism industry have a reciprocal effect on each other and can provide reasons for each other s growth and development. in this research, an effort is made to examine the role of handicrafts in the development of the tourism industry in golestan province, and also to provide strategies for the development of handicrafts. this research is of the type of descriptive-analytical research and correlational method in terms of its purpose and application. the statistical population of this research includes tourists in golestan province. the method of collecting data and information in this research is the library method and the field method and a questionnaire tool. in order to analyze and analyze data from spss software and to analyze strengths, weaknesses, opportunities and threats and to provide strategies for the development of handicraft industries, swot planning model has been used. also, pearson s correlation test, regression test (anova) and then regression coefficient test were used to test the research hypothesis. the results of this research show that the role of handicrafts in the development of the tourism industry and economic, social and cultural development in golestan province is effective. another result of this research is the confirmation of the research hypothesis and the significance of the relationship between handicrafts and the development of the tourism industry in golestan province.