بررسی تاثیر شبکه‌های اجتماعی بر مطالبات سیاسی کاربران (مطالعه مقایسه شبکه تلگرام و اینستاگرام)

پژوهش حاضر با هدف بررسی رابطه بین فعالیت کاربران در شبکه های اجتماعی تلگرام و اینستاگرام و مطالبات سیاسی آنان در شهرهای تهران و قم انجام شده است و با توجه به اینکه سطح مطالبات سیاسی کاربران شبکه های اجتماعی را در دو پایتخت سیاسی- اقتصادی و فرهنگی- مذهبی کشور مورد سنجش و بررسی قرار داده است، به‌عنوان پژوهشی نوآورانه می‌باشد.این مطالعه با استفاده از روش ترکیبی شامل مطالعه کتابخانه ای و پیمایش با استفاده از ابزار پرسشنامه انجام شده است. اعتبار پرسشنامه با روش اعتبار صوری و پایایی آن به وسیله آلفای کرنباخ (alpha cronbach) محاسبه شده است. جامعه آماری این پژوهش، کلیه کاربران عضو شبکه های اجتماعی تلگرام و اینستاگرام بالای 15 سال ساکن شهرهای تهران و قم می باشند که با استفاده از فرمول نمونه گیری کوکران 768 نفر به‌عنوان نمونه تعیین و با استفاده از نمونه گیری خوشه ای انتخاب شدند.نتایج این تحقیق نشان دهنده ارتباط معناداری بین دو متغیر میزان فعالیت در شبکه های اجتماعی و مطالبات سیاسی کاربران و میزان آماره اسپیرمن در سطح معناداری 95 درصد 0.59 می باشد که نمایانگر رابطه مستقیم و در حد متوسط می‌باشد.کاربران براساس خاصیت دوران مدرن دائما در حال بازاندیشی مطالبات سیاسی خود و سطح مورد انتظار آنها می باشند و به منظور حفظ تعادل سیاسی لازم است نظام سیاسی، دائما این مطالبات را رصد نماید و پاسخ مناسبی را به آنها ارائه دهد.

investigating the impact of social networks on users' political demands (study comparing the telegram and instagram networks)

introductionproblem design: political demand refers to the collective desire or request expressed by a group or society for specific actions, policies, or changes from government authorities. internet social networks are digital platforms connecting individuals, facilitating online communication, and enabling the sharing of information, interests, and relationships.the continuous growth of social networks, the emergence of new social groups, and the formation of new identities in the virtual space have led to diverse interpretations and requests from individuals about the surrounding world. people have different perceptions, evaluations, and aspirations for their social and political world, resulting in more varied and extensive demands.the present study was conducted with the aim of investigating the relationship between the activities of users on telegram and instagram social networks and their political demands in the cities of tehran and qom as the political-economic and cultural-religious capitals of the country.research theoretical framework: the theoretical framework of this study is based on giddens' theory of reflexivity and the theory of expectation confirmation. according to giddens' theory, the modern era is characterized by a distinct feature of reflexivity, where individuals reevaluate all aspects of life, including self-reflection. reflexivity gives rise to the emergence of novel demands, which have flourished in the realm of social networks and virtual spaces. the second theory posits that individuals, through social comparisons, assess their societal conditions against others, and the lack of confirmation of their expectations can lead to dissatisfaction and assertiveness in their demands.methodin this study, a combined (qualitative and quantitative) research approach has been employed. initially, a library research method was used to gather theoretical literature on the subject, followed by a survey method in the second stage to collect field data.the study was carried out using a combined method including library study and survey using a questionnaire tool. the validity of the questionnaire was calculated by the face validity method and its reliability by cronbach's alpha. the statistical population of this research is all members of telegram and instagram social networks over 13 years of age who live in tehran and qom, and 747 people were selected as a sample using cochran's sampling formula and using cluster sampling. were selectedfindingsin order to determine a suitable statistical test, we first need to ensure the normality of the data distribution. subsequently, relevant statistical tests will be employed. to assess the normality of the data, the kolmogorov-smirnov statistical test has been utilized.the results of this research show a significant relationship between the two variables of social media activity and users' political demands, and the spearman statistic at a %39 significance level of 2.3%, which represents a direct and moderate relationship.resultsthe research delves into the interplay between social network activity and users' political demands, underscoring the influence of social comparisons on individual preferences. it posits that political systems strive to meet these demands through conventional activism. the study discerns a direct relationship, indicating that heightened social network engagement corresponds with increased individual demands. the continuous expansion of social networks contributes to diverse interpretations and evolving demands, prompting a perpetual reassessment of individual perspectives. in response to current conditions, users recalibrate their demands, causing certain issues to gain prominence while others recede into the background. this research underscores the dynamic connection between social network dynamics and the evolving landscape of individual political demands.based on the characteristics of the modern era, users are constantly rethinking their political demands and their expected level, and in order to maintain political balance, it is necessary for the political system to constantly monitor these demands and provide an appropriate response to them.