the impact of generational accounting on environmental interactive strategies of capital market companies

Due to environmental tensions and challenges, environmental functions have evolved from mere social responsibility into strategies for sustainable development. meanwhile, a conflict exists between the interests of companies, external stakeholders, and the social environment, leading to differences in managers’ attitudes toward the use of environmental development strategies. this research aims to investigate the effect of generational accounting on the interactive strategies of capital market companies in terms of environmental interaction. the research sample includes 392 managers at various levels of companies listed on the stock exchange during 2021-2022. additionally, partial least squares (pls) analysis was employed to fit the model. the research indicates that generational accounting positively and significantly affects environmental interactive strategies in capital market companies. the findings suggest that the integration resulting from the implementation of institutional and governance guidelines at the capital market level fosters interactive values and norms between companies and the environment. this approach not only protects the interests of the current generation but also, based on long-term foresight, mitigates the burden and pressure of environmental costs from the current generation to future generations. this is the first research to investigate the effect of generational accounting on interactive environmental strategies. although this area is significant for developing theoretical literature and providing a practical foundation for reducing information asymmetry in environmental accounting, there has been limited research.