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   ai-based decision-making on business strategy: a review  
   
نویسنده hidayah nurdin ,rahayu agus ,dirgantari puspo dewi ,wibowo lili adi
منبع international journal of social science research and review - 2023 - دوره : 6 - شماره : 11 - صفحه:26 -36
چکیده    This scientific article discusses the role of artificial intelligence (ai) in business decision-making and current challenges. the study used systematic literature review methods from reputable databases toreview the latest developments in ai-based decision-making and their impact on current business strategies. the results of this study show that ai-based decision-making can improve the efficiency and effectiveness of business strategies, and businesses need to consider implementing them carefully. the risks of ai-based decision-making are related to ethical, openness, and fairness issues in managing the impact of decisions taken by businesspeople. this article examines some of the challenges and opportunities businesses face in implementing ai -based decision-making that researchers have not previously explored. a practical implication of this study is that companies that use ai in business decision-making can gain significant competitive advantages, such as increasing efficiency and productivity, reducing operational costs, and increasing customer satisfaction.
کلیدواژه artificial intelligence ,business strategy ,decision-making ,strategic management ,systematic literature review
آدرس universitas pendidikan indonesia, politeknik pariwisata nhi bandung, indonesia, universitas pendidikan indonesia, politeknik pariwisata nhi bandung, indonesia, universitas pendidikan indonesia, politeknik pariwisata nhi bandung, indonesia, universitas pendidikan indonesia, politeknik pariwisata nhi bandung, indonesia
پست الکترونیکی lili.adi-wibowo@upi.edu
 
     
   
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