دگرگونی بافت قدیمی شهر اصفهان: تولید فضای گردشگری و فراغت با میانجیگری شبکه‌های مجازی

فضاهای شهری ازجمله فضاهای سازمان‌د‌هی‌شده هستند. در این میان، منطقۀ قدیمی شهر اصفهان به‌منزلۀ منطقه‌ای گردشگرپذیر فضایی با حال‌وهوای متفاوت است. پژوهش حاضر کوشیده است تا این تولید فضای شهری را با تکیه ‌بر دستگاه مفهومی لوفور، تاثیرات شبکه‌های مجازی و به‌کارگیری روش مردم‌نگاری تحلیل کند. هدف از این پژوهش بررسی تغییرات و روندهای تولید فضای شهر به‌دنبال رواج گردشگری و با واسطه‌گری فضای مجازی است. این پژوهش سه بعد تولید فضا را که لوفور معرفی کرده در کنار فضای مجازی قرار می‌دهد و تلاش می‌کند تا مفهوم تولید فضا را در نظریه‌پردازی‌های خود توسعه دهد. برای جمع‌آوری داده‌های پژوهش، پژوهشگر اول با استفاده از روش مردم‌نگاری و با زندگی در شهر اصفهان به‌مدت ده ماه داده‌های خود را با روش مشاهدۀ مشارکتی جمع‌آوری کرده و با استفاده از سیستم کدگذاری سه‌گانه تجزیه‌وتحلیل می‌کند. یافته‌های این پژوهش نشان‌دهندۀ آن است که محرک‌های فضایی جدیدی مانند وابستگی به اطلاعات آنلاین، دگرگونی نگرش به سفر و تغییر در منطق اقتصادی و فرهنگی به‌واسطۀ شبکۀ مجازی اینستاگرام، منطق تولید فضا در بافت قدیمی شهر اصفهان را تغییر می‌دهد و آن را به‌سمت تجاری‌سازی پیش می‌برد، منطقی که مبتنی‌بر درک آنلاین و انتخابی فضا شکل می‌گیرد.

transformation of the old area of isfahan: production of tourism and leisure space with the mediation of virtual networks

urban spaces are organized areas. meanwhile, the old district of isfahan, designated as a tourist area, exudes a distinctive atmosphere. the current research aims to analyze the production of urban space using lefebvre’s conceptual model, examining the impact of virtual networks and incorporating ethnography. the research seeks to investigate changes and trends in city space production in response to the proliferation of tourism and the influence of virtual space. it aligns lefebvre’s three dimensions of space production with virtual space, aiming to enhance the understanding of space production in theoretical frameworks. to gather research data, the primary researcher resided in isfahan for ten months, employing the ethnographic method. data collection involved participatory observation, and analysis was conducted using the triple coding system. the findings indicate that emerging spatial factors, such as reliance on online information, evolving attitudes towards travel, and shifts in economic and cultural rationale through platforms like instagram, have altered the logic of space production in isfahan’s old district, steering it towards commercialization. a new logic, shaped by online interactions and a selective interpretation of space, has taken root.1. introductionwhen lefebvre theorized the production of space in 2012, he failed to predict how influential virtual space would become. however, with the growing use of online information, capitalist societies are now relying on virtual space information. these changes cause complex transformations in the composition of the spatial structure of the city, and online space leads to the division of the real space of cities. the new process has had a significant impact on the production of contemporary space and has turned cities into places of limited and selective experiences for people. online platforms, including instagram, play a significant role in creating new visual values for cities.in isfahan, a city undergoing transformation and modernization processes, there have been many changes in urban spaces. this research examines the field evidence of spatial changes caused by tourism and the effects of online images in isfahan. through the effects of virtual media, isfahan has adopted a new logic of space production strategies. finally, the research focuses on the interdependence of physical and virtual space, the cognitive transfer of individual experiences, and the effects of emotions on the understanding of the city. it deals with the development of the concept of space production in theorizing.2. literature reviewlefebvre (2012) introduced the theory of space production, defining space as a social product. he posited that, with the evolution of capitalism, activities are situated in urban spaces as commodities for production and consumption. the production of space operates on three levels: perceived space (the production and reproduction of spatial relations), imagined space (the order of relations and knowledge), and lived space (experiences lived through images and symbols). in the contemporary era, virtual space plays a crucial role in space production. these virtual spaces influence people’s perceptions of real spaces through the creation and sharing of online content. this influence not only limits and stereotypes real images but also directs tourist attention to specific spaces. in this context, various theories, including those of bourdieu, goffman, and baudrillard, highlight the significant role of social consumption and impression management in space production and differentiation. additionally, the impact of media and social networks on shaping spaces and influencing public perceptions of cities and regions is well-defined. harvey (2001) describes space-time compression as occurring when spatial points are placed on a larger scale of interactions. initially associated with significant profits, over time, capital exits circulation, leading to contradictions when technological progress results in unemployment. this compression represents a change in the representation of the world by altering the qualities of space and time.economic processes and government projects can induce spatial changes, potentially creating contradictions between productivity and spatial mobility. the introduction of virtual space expands the production of imagined spaces through virtual networks and tastes. lefebvre (2012) asserts that, despite capitalist efforts, ownership and consumption of collective spaces cannot be entirely privatized. the public sphere, crucial for socio-critical discussions and the emergence of democratic concepts, remains a social and intellectual space. views from habermas (2010) and simmel (2012) on the public sphere and indifferent relations in the city influence urban activists. social networks play a significant role in shaping user preferences and impacting urban space. the spatially coherent pattern of online data correlates with user preferences, and research indicates emerging experiential effects of virtual space on the built environment. concepts such as bourdieu’s distinction, baudrillard’s symbolic value, and goffman’s impression management represent social actions in interaction with spaces and their values. these actions are influenced by social networks and individual choices, leading to the existence of a new value system. in summary, perceived space undergoes pressure from contemporary space transformations, reshaping value systems to align with changing social and cultural demands.3. methodologythe research method employed in this study is ethnography, a qualitative research approach that delves into social relations and behaviors within urban spaces. the primary aim of this ethnography is to gain a profound understanding of the changes and space dynamics in urban areas, with a specific focus on isfahan city. ethnography is well-suited for capturing the intricate compositions found in modern cities and for identifying emerging influences, such as those from virtual space.