a review of digital marketing: types of strategiesand their implementation

Digital marketing has become an integral part of contemporary business strategies, leveraging online channels to engage, attract, and convert target audiences. this comprehensive overview explores the diverse components of digital marketing, including content marketing, search engine marketing, email marketing, video marketing, and more. emphasizing the dynamic interplay between creativity and analytics, the digital marketing landscape is characterized by constant evolution, necessitating adaptability and innovation from businesses. as we delve into the challenges and opportunities within digital marketing, the convergence of emerging technologies and consumer expectations shapes a future where personalization, immersive experiences, and strategic agility are paramount