ارائه مدل نوآوری بنیادین و استراتژیک در شرکت‌های طرح و ساخت پتروشیمی

هدف این مطالعه ارائه مدل نوآوری بنیادین و استراتژیک در شرکت‌های طرح و ساخت پتروشیمی بود. روش پژوهش آمیخته و جامعه آماری در بخش کیفی 10 متخصص دانشگاهی و در بخش کمی 145 نفر از مدیران، معاونین و کارشناسان ارشد شرکت پترو نیرو صبا بود. روش نمونه گیری در بخش کیفی هدفمند و در بخش کمی تصادفی ساده بود. جهت جمع آوری داده‌ها ازپرسشنامه دلفی (بخش کیفی) و پرسشنامه محقق ساخته (بخش کمی) استفاده شد. روایی پرسشنامه با استفاده از ضریب آلفای کرونباخ، روایی همگرا و واگرا مورد تائید قرار گرفت. به منظور تحلیل و اعتبارسنجی کیفی مدل نوآوری بنیادین و استراتژیک از تکنیک دلفی و اعتبارسنجی کمی از روش تحلیل عاملی تاییدی استفاده شد. نتایج نشان داد مدل نوآوری بنیادین و استراتژیک شامل 7 مولفه به ترتیب اهمیت مولفه تکنولوژی‌های انقلابی با ضریب استاندارد 0.93 در رتبه اول، مولفه نوآوری در بازار با ضریب استاندارد 0.86 در رتبه دوم، مولفه نوآوری در توسعه و برنامه ریزی نیروی انسانی با ضریب استاندارد 0.85 در رتبه سوم، مولفه متولد شدن صنایع جدید با ضریب استاندارد 0.83 در رتبه چهارم، مولفه نوآوری در فرایندهای سازمانی و ساختار سازمانی با ضریب استاندارد 0.82 در رتبه پنجم، مولفه نوآوری در محصول با ضریب استاندارد 0.78 در رتبه ششم و در نهایت مولفه قابلیت عملیاتی بودن ضریب استاندارد 0.75 در رتبه هفتم و 45 شاخص می‌باشد.

presenting the basic and strategic innovation model in petrochemical design and construction companies

abstractthe purpose of this study was to provide a basic and strategic innovation model in petrochemical design and construction companies. the research method was mixed, and the statistical population in the qualitative part was 10 academic experts; and in the quantitative part 145 managers, assistants and senior experts of petro niro saba company. the sampling method was purposeful in the qualitative part, and simple random in the quantitative part. delphi questionnaire (qualitative part) and researcher-made questionnaire (quantitative part) were used to collect data. the validity of the questionnaire was confirmed using cronbach’s alpha coefficient, convergent and divergent validity. in order to qualitatively analyze and validate the fundamental and strategic innovation model, the delphi technique was used, and confirmatory factor analysis was used for quantitative validation. the results showed that the basic and strategic innovation model includes 7 components in the order of importance: the component of revolutionary technologies with a standard coefficient of 0.93 in the first place, the component of innovation in the market with a standard coefficient of 0.86 in the second place, the component of innovation in the development and planning of manpower with the standard coefficient of 0.85 is in the third place, the component of the birth of new industries with a standard coefficient of 0.83 is in the fourth place, the component of innovation in organizational processes and organizational structure is in the fifth place with a standard coefficient of 0.82, the component of product innovation with the standard coefficient of 78 0.75 is in the sixth rank, and finally the operational capability component with the standard coefficient of 0.75 in the seventh rank and 45 indicators.extended abstractintroductionby creating growth strategies, new classes of products; services and various business models change the game and create new values ​​for customers and the company (binai bash et al, 2015). since strategic innovation as a systematic concept is faced with the overall change of an organization’s map, companies need to identify the extent of implementing strategic innovation in the organization and measure it, and find the dimensions of these changes and find components that can help them to implement strategic innovation in their organizations and companies (chen et al, 2018).large organizations, including petrochemical designing and manufacturing companies, are facing political obstacles, internal conflicts, oil prices, geopolitics, and economic tension; fundamental and technological innovation is one of the needs of these large organizations. non-aligned motivations, organizational structures that focus on existing operations, or personal motivations can affect innovation decision-making (mirza et al, 2022). executive managers also invest too much on their popular projects or spend a lot of resources on ideas that they have created themselves. depending on the gradual or fundamental innovation, there might exist differences regarding how to be applied and which one is more important. so far, current research has not provided specific factors regarding the difference in criteria depending on innovation (kranz, 2021).therefore, in this research, the researcher intends to answer the basic question that what the important factors of fundamental and strategic innovation in petrochemical design and construction companies are and how these factors are ranked.theoretical frameworkfundamental innovation is the creation of new products and services, which are generally technology-oriented. the vision of fundamental innovation is always moving ahead of time and the market. usually, this model of innovation is technology-oriented, and in it, first the new production technology is defined, then its market is defined. fundamental innovation changes the method and the realization of problems and the performance of phenomena in general. (shahtahmasbi et al, 2017)strategic innovation is a clear goal of achieving competitive advantage by creating new customer and market value. however, this concept oscillates between two extremes; creating customer value in existing markets or for new markets. one of the key characteristics of strategic innovation is that it is stimulated in an organization where the creation of competitive advantage is rooted in its culture (watson, 2022). strategic innovation aims to re-conceptualize the business model, create a hassle-free market environment and jump in customer value. the learning process perspective of absorptive capacity (exploratory, homogeneous, changeable and exploitative learning processes) shows that the transformational learning process in particular plays a key role in strategic innovation (carvalho et al, 2016).brink (2022) conducted a research entitled &organizing to enable strategic innovation in the sense of horizontal leadership for the duality of stability and change&. the statistical population is service companies in paris. the research method was descriptive-analytical and purposeful sampling. the results of the research showed that while being creative and creating ideas seems very easy, being innovative and implementing these ideas and accomplishing them in a regular way is very difficult.baregheh et al, (2022) conducted a research entitled &the role of government and strategic innovation in organizational learning&. the statistical population includes industrial companies in england. research method is correlative, and sampling method is simple random. the research results showed that the level of industrial governance and organizational strategic innovation can play an effective role in improving people’s learning and organizational performance.methodologythis research is a descriptive-analytical approach that is applicable in terms of purpose, and based on the type of mixed data (qualitative and quantitative). the statistical population in the qualitative part was 10 university experts and in the quantitative part 145 managers, deputies and senior experts of petro niro saba company. the sampling method was purposeful in the qualitative part and simple random in the quantitative part. delphi questionnaire (qualitative part) and researcher-made questionnaire (quantitative part) were used to collect data. the validity of the questionnaire was confirmed using cronbach’s alpha coefficient, convergent and divergent validity. in order to qualitatively analyze and validate the fundamental and strategic innovation model, the delphi technique was used; and confirmatory factor analysis was used for quantitative validation. a researcher-made questionnaire was used to collect data related to fundamental and strategic innovation variables.discussion and resultsin order to qualitatively analyze and validate the fundamental and strategic innovation model, the delphi technique was used, and confirmatory factor analysis was used for quantitative validation. the results showed that the basic and strategic innovation model includes 7 components in the order of importance: the component of revolutionary technologies with a standard coefficient of 0.93 in the first place, the component of innovation in the market with a standard coefficient of 0.86 in the second place, the component of innovation in the development and planning of manpower with the standard coefficient of 0.85 is in the third place, the component of the birth of new industries with a standard coefficient of 0.83 is in the fourth place, the component of innovation in organizational processes and organizational structure is in the fifth place with a standard coefficient of 0.82, the component of product innovation with the standard coefficient of 78 0.75 is in the sixth rank, and finally the operational capability component with standard coefficient of 0.75 in the seventh rank and 45 indicators.conclusionthe present research was conducted with the aim of providing a basic and strategic innovation model in petrochemical design and construction companies.