|
|
|
|
assessing e-commerce service quality: a hierarchical evaluation model for online sales firms
|
|
|
|
|
|
|
|
نویسنده
|
mahdifar ali ,mortazavi reza ,jamshidi rasoul ,aliakbar vahid ,sadeghi mohammad ebrahim
|
|
منبع
|
international journal of innovation in management economics and social sciences - 2024 - دوره : 4 - شماره : 1 - صفحه:1 -17
|
|
چکیده
|
Purpose: this study aim is to provide a model for evaluating online stores, using the hierarchical analysis method and fuzzy theory. methodology: the present study is an applied researche whose information has been collected according to expert opinions and then the result has been examined using multi-criteria decision models. findings: the results show that user privacy is most important factors in online shopping. overall, the results of this study provide a model for decision-makers to help them improve key performance index in e-commerce service design. originality/value: for the first time, this study seeks to propose a new hierarchical evaluation model for online sales firms based on the customer's point of view.
|
|
کلیدواژه
|
e-commerce ,e-services ,quality of e-services ,fuzzy-ahp
|
|
آدرس
|
islamic azad university, damghan branch, iran, damghan university, school of engineering, iran, damghan university, school of engineering, iran, university of shahid beheshti, faculty of management and accounting, iran, university of tehran, faculty of management, department of industrial management, iran
|
|
پست الکترونیکی
|
sadeqi.m.e@gmail.com
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Authors
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|