analysis of the competitiveness of the tobacco industry in honduras in relation to international companies

Purpose: the purspose of this study was to develop a model to measure the factors that influence the competitiveness of the tobacco industry in honduras methodology: an exploratory, descriptive and correlational methodology and a non-experimental design were used. a confirmatory factor analysis was applied to the scale of the model for the analysis of the variables. findings: according to the model fit measure for a maximum likelihood estimation method, the congruence between a priori observation (hypothesis) and theoretical model is verified. originality/value: competitiveness allows the tobacco company to enter the international market, offering products with the highest quality standards. a strategy based on quality, prices, training, distribution channels and technology translates into competitive advantage and allows companies to achieve market positioning.