designing an e-business model in iranian sports tourism with emphasis on organizational factors

Purpose: the aim of this study was to designing an e-business model in iranian sports tourism ‎with ‎emphasis on organizational factors ‎methods:‎‏ ‏the research method was derived from grounded theory for explaining and analyzing ‎findings ‎‎from exploratory interviews. the study population was the professors, top startup ‎managers in ‎the ‎field of tourism and managers of iran sports tourism association, touring ‎automobile club ‎of the iran, iftga(iran federation of tourist guide associations), and ‎electronic business ‎expert’s ministry of cultural heritage, handicrafts ‎and tourism. the sampling ‎method was a ‎combination ‎of purposeful sampling and snowball. ‎the ‎research tool included an ‎open source ‎‎interview. in the data analysis phase, the ‎content ‎analysis and counts of the themes ‎‎were employed ‎in open, axial and selective ‎coding stages‎. ‎ ‎‏results: the results of the data obtained from the interviews during the ‎open, pivotal and ‎selective ‎codification process led to the creation of the data driven theory in ‎the field of e-‎business model in ‎iranian sports tourism with emphasis on organizational factors ‎‏.‏‎ ‎according ‎to the study, e-business ‎sports tourism is a multi-sectoral structure that is affected by ‎a set of ‎underlying factors, ‎intervening conditions, causal conditions, strategies and ‎consequences.‎conclusion: in general in the world at present, e-business tourism sports will not succeed if ‎they are ‎‎not equipped ‎with these organizational skills‎. therefore, the integration of ‎organizational factors ‎in ‎the field of sports tourism can help in the development of e-business ‎in sports tourism. ‎