Predicting the Future Attendance of Women in Sport For All Spaces in Zanjan Based on the Social Marketing Mix

Purpose: the aim of this study was to predict the futureattendance of women in sport for all spaces in zanjan basedon the social marketing mix.methods: the present study is a descriptive correlationalstudy that has been conducted in the field. the statisticalpopulation of this study includes all women who play sportfor all in parks and gyms of zanjan city. g-power softwarewas used to estimate the statistical sample. the research toolwas a 39-item researcher-made questionnaire. the face andcontent validity of the questionnaire was determined usingthe opinions of ten professors of sports management. thereliability of the instrument was also assessed withcronbach's alpha. descriptive and inferential statisticsincluding pearson correlation coefficient test and multipleregression test (simultaneous method) were used for analysis.data analysis was performed with spss 26 software.results: the results of this study showed that there is apositive and significant relationship between the componentsof social marketing mix and the future attendance of womenin sport for all spaces. also, all components of the socialmarketing mix influenced the future attendance of women.conclusion: therefore, it can be said that it is necessary topay attention to the components of social marketing mix forthe women of zanjan to future attendance sport for all. on theother hand, it increases the level of physical and mental healthof the society. therefore, paying attention to the elements ofsocial marketing mix can be very important for thedevelopment of mass sports among women.