Elucidating the Effects of Winning and Losing Positions on the Relationship Between Football Supporters’ Satisfaction and Behavioral Intentions According To Weiner Attribution Theory

Purpose: the goal of this study was to elucidate effects ofwinning and losing positions on the relationship betweenfootball supporters’ satisfaction and behavioral intentionsaccording to weiner attribution theory.methods: the research is in consonance with applied objectiveand methodologically correlation- descriptive. the statisticalpopulation of this study was conducted on perspolis andesteghlal tehran team supporters in season 98-99. sample sizewas appraised qua 277 individuals for each team (554 ingeneral) based on spss sample power software. samplingmethod was employed accessibly after the end game, whilespectators wear leaving the stadium. (azadi tehran stadium).for the test model, structural equation modeling approach tomulti-group analysis was used.results: the study findings showed that the only significantfactors are game satisfaction path coefficient and purchaseintention (t=2.537, β=-0.280), while in winning position,service satisfaction path coefficient on purchase intention(t=2.313, β=0.190), game satisfaction on purchase intention(t=6.599, β=0.550) and game satisfaction on attendanceintention (t=5.039, β=0.477) was recognized significantly.conclusion: adapted from this result, supporters’ behavioralresponse is affected by game positions. whereas game positionis inevitable, (losing and winning is incontrollable as sportsmodality) it is suggested to the club authorities to strengthensupporters’ emotional states through submission services.