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strategic positioning of sports diplomacy capacities for sustainable development
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نویسنده
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firouzy homan ,goodarzi mahnaz ,moshkelgosha elham
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منبع
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journal of new studies in sport management - 2025 - دوره : 6 - شماره : 1 - صفحه:53 -74
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چکیده
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The purpose of this research was to identify strategic positioning of sports diplomacy capacities for sustainable development. the research population included professional athletes and coaches; who had experience working at international sports levels. the sample was selected via availability methods (146 individuals). data collection was conducted through a researcher-made questionnaire. data analysis was performed using swot matrix. five professors confirmed the validity of the questionnaire, and its reliability was determined by cronbach’s alpha value of 0.89, indicating the high reliability. the results revealed that the strategic position of sports diplomacy capacities for sustainable development is in the wt quadrant, indicating that the most appropriate strategies that can be applied are defensive ones. accordingly, respective planners and decision-makers in sports, especially policy-makers, should consider appropriate strategies to improve iranian sports diplomacy capacities, leading to a more sustainable development.
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کلیدواژه
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diplomacy capacities ,sports ,strategic positioning ,sustainable development
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آدرس
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islamic azad university, isfahan (khorasgan) branch, department of international relations, iran, islamic azad university, isfahan (khorasgan) branch, department of international relations, iran, islamic azad university, mobarakeh branch, department of physical education, iran
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پست الکترونیکی
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elham_moshkelgosha@yahoo.com
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Authors
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