the behavioral intention of coaches in virtual reality: the roles of perceived usefulness, enjoyment, performance expectancy, self-efficacy, and ease of use

The aim of the current research was to investigate the behavioral intention of coaches in virtual reality with considering the roles of perceived usefulness, enjoyment, performance expectancy, self-efficacy, and ease of use. to collect the research data, a researcher-developed questionnaire with two sections was used. the first section included participants’ demographic information, and the second section was used to collect data on research dimensions and variables. all questionnaires in this study utilized a 5-point likert scale. the statistical population of this research included all sports coaches in guilan province, iran, both in individual and team disciplines, with a sample size of 350 individuals. spss software was employed for descriptive statistics, and smart pls was used for structural equation modeling. the results indicated that perceived usefulness, self-efficacy, enjoyment, ease of use, and performance expectancy have a positive and significant impact on the intention towards virtual reality behavior. considering the current findings, the use of virtual reality in sports coaching can be recognized as a powerful tool for enhancing athletes’ learning experiences, increasing enjoyment, and fostering a stronger and better inclination for active participation in sports activities.