developing sports diplomacy paradigm of foreign policy in iran

S ports diplomacy is regarded as one of the most important communicative components among nations in their international relations. regarding the mentioned fact, the main objective of this study was to provide a paradigm of sport diplomacy in the foreign pol icy of iran. this is a qualitative study with exploratory nature by applying the strauss and corbin grounded theory approach. the data collection tool was semi structured interviews with 14 elites including sports experts and policymakers. findings demonst rated 133 initial concepts in open coding, reduced into 27 categories, and categorized into six main themes to support the initial development of the model. the results showed that adopting appropriate strategies like managerial evolution, developing indig enous models, national brand making through sports, educating and empowering human resources, legal and structural development of sports diplomacy, and cultural changes in iranian professional sports could bring greater consequences that encourage governin g bodies to alter attitudes toward the role of sports diplomacy, and to empowers foreign policy for strengthening mutual relations worldwide.