Discourse Analysis of Club Chairman’s of Three Big Sport Club’s in Turkey: 2015-2016Football Season

Sport clubs have an important place in country’s economies with their relations to the society, media and socio-cultural structure. this study is focused on what issues are emphasized by the presidents of sports clubs during the derby periods. another purpose of the study is to determine which target groups the discourses are directed to. in this context, during the 2015-2016 football season, in which the presidents of the three clubs -beşiktaş, fenerbahçe and galatasaray-, are not changed, written and oral explanations of the presidents during the periods between derbies have been analyzed through discourse analysis. according to the analysis, it was seen that club presidents are in discourse about organizational issues including club management and organizational structure and non-organizational issues including competitors, political elements, supporters, sponsors, media and institutional actors (tff, uefa, associations of clubs etc.). according to the results, the club presidents have made comments in derby periods which they regard as an important criterion for maintaining the reputation of the club, they reveal their beliefs about the winner, on the referees, about the presidential elections, transfers, the decisions of the institutions like federation, uefa and cas.