the impact of the trading house capabilities on their performance with respect to the role of the level of contact with customer

Dealing with the performance of the trading house is a topic that has always attracted many researchers’ attention. on the other hand the organization's managers also consider always each of the performance dimensions carefully; one of the most important dimensions of performance is the financial performance. for success and progress among rivals, every trading house should pay special attention to its financial performance. therefore, the main objective of the research is to investigate the impact of capabilities of the service trading houses on their performance with respect to the role of the level of contact with customer in the service trading houses of guilan province. statistical population of research is the service trading houses in guilan province; their number is equal to 3782 units. these units include bank branches, insurance agencies, hotels, restaurants and leisure centers across the province. the result of the research showed the impact of managerial and organizational capabilities on the marketing capabilities and capabilities of service quality. on the other hand the impact of the marketing capabilities and capabilities of service quality on the financial performance of the trading houses was confirmed too. in two last hypotheses of research in which the adjusting role of level of contact with customer had been investigated, the adjusting role of this variable has been approved where there was a relationship between the marketing capabilities and capabilities of service quality on the one hand and the performance of service trading houses on the other.

The Impact of the Trading House Capabilities on their Performance with respect to the Role of the Level of Contact with Customer

Dealing with the performance of the trading house is a topic that has always attracted many researchers’ attention. On the other hand the Organization's managers also consider always each of the performance dimensions carefully; one of the most important dimensions of performance is the financial performance. For success and progress among rivals, every trading house should pay special attention to its financial performance. Therefore, the main objective of the research is to investigate the impact of capabilities of the service trading houses on their performance with respect to the role of the level of contact with customer in the Service Trading Houses of Guilan province. Statistical population of research is the service trading houses in Guilan province; their number is equal to 3782 units. These units include bank branches, insurance agencies, hotels, restaurants and leisure centers across the province. The result of the research showed the impact of managerial and organizational capabilities on the marketing capabilities and capabilities of service quality. On the other hand the impact of the marketing capabilities and capabilities of service quality on the financial performance of the trading houses was confirmed too. In two last hypotheses of research in which the adjusting role of level of contact with customer had been investigated, the adjusting role of this variable has been approved where there was a relationship between the marketing capabilities and capabilities of service quality on the one hand and the performance of service trading houses on the other.