study the effect of perceived value and trust on customer loyalty in web-based service industry case study: digikala website

Nowadays, companies are facing considerable challenge in relation with business environment and some of the most important challenges include continuous changes in customer demand, increased competition, and reduced customer loyalty. in this regard, the purpose of this study is to examine the effect of perceived value and trust on customer loyalty in service industry. the proposed model in this study has been evaluated using 392-member sample and partial least squares method within digikala website. the obtained findings from fitted structural equations indicated that perceived value and trust could positively effect on customer loyalty. this research would reveal the fact for managers that they can gain a competitive advantage through improving customer loyalty if they invest in perceived value and trust as well as its determining variables

Study the effect of perceived value and trust on customer loyalty in web-based service industry Case Study: Digikala Website

Nowadays, companies are facing considerable challenge in relation with business environment and some of the most important challenges include continuous changes in customer demand, increased competition, and reduced customer loyalty. In this regard, the purpose of this study is to examine the effect of perceived value and trust on customer loyalty in service industry. The proposed model in this study has been evaluated using 392-member sample and Partial Least Squares method within Digikala website. The obtained findings from fitted structural equations indicated that perceived value and trust could positively effect on customer loyalty. This research would reveal the fact for managers that they can gain a competitive advantage through improving customer loyalty if they invest in perceived value and trust as well as its determining variables