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Competitive Strategies of Knowledge and Innovation Commercialization: A Unified Swot and Fuzzy Ahp Approach
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DOR
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20.1001.2.9515121601.1395.1.1.23.2
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نویسنده
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Friedrichsen Mike ,Zarea Hadi ,Tayebi Amin ,Asadi Saeed Abad Fatemeh
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منبع
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كنفرانس بين المللي پژوهش در نوآوري و فناوري - 1395 - دوره : 1 - اولین کنفرانس بین المللی پژوهش در نوآوری و فناوری - کد همایش: 95151-21601
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چکیده
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Universities have shown a strong desire to commercialize researches and innovations under pressure of economic situation. as a result, they increasingly tend to become independent by public budgets. commercialization has become a gateway for privatization, but the improper selection of commercialization strategy resulted in eliminating resources and time in there. the correct evaluation and ranking of the strategies of the best resources is essential for the competitive performance of the university. the hybrid swot and fuzzy ahp model engaged in this study allows to clear and categories these strategies for universities. first, the relevant criteria and sub-criteria are identified using a swot analysis. then, fuzzy ahp tool is used to evaluate and rank the competitive internal and external factors in iranian universities. in particular, based on ie matrix, grow and build strategies are the most important priorities for commercializing. the results of this study revealed that the academic startups, joint technology, joint research laboratories, strategic alliances, recruiting pundit and contracting with industry are the best strategies for iranian universities
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کلیدواژه
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Knowledge ,Innovation ,Commercialization ,Strategy ,Fahp Approach ,Swot Matrix
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آدرس
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Stuttgart Media University, Germany, Zaminkav Environment And Geology Research Center, Department Of Planning, Iran, Iran University Of Science And Technology, Iran, South Tehran Branch, Islamic Azad University, Iran
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پست الکترونیکی
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asadifatemeh66@gmail.com
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Competitive Strategies of Knowledge and Innovation Commercialization: A Unified SWOT and Fuzzy AHP Approach
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Authors
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Tayebi Amin ,Asadi Saeed Abad Fatemeh ,Zarea Hadi ,Friedrichsen Mike
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Abstract
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Universities have shown a strong desire to commercialize researches and innovations under pressure of economic situation. As a result, they increasingly tend to become independent by public budgets. Commercialization has become a gateway for privatization, but the improper selection of commercialization strategy resulted in eliminating resources and time in there. The correct evaluation and ranking of the strategies of the best resources is essential for the competitive performance of the university. The hybrid SWOT and Fuzzy AHP model engaged in this study allows to clear and categories these strategies for universities. First, the relevant criteria and sub-criteria are identified using a SWOT analysis. Then, Fuzzy AHP tool is used to evaluate and rank the competitive internal and external factors in Iranian universities. In particular, based on IE matrix, grow and build strategies are the most important priorities for commercializing. The results of this study revealed that the academic startups, joint technology, joint research laboratories, strategic alliances, recruiting pundit and contracting with industry are the best strategies for Iranian universities
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Keywords
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Knowledge ,Innovation ,Commercialization ,Strategy ,FAHP Approach ,SWOT Matrix
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