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competitive intelligence as a sustainable competitive advantage for innovativeness
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DOR
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20.1001.2.9515121601.1395.1.1.15.4
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نویسنده
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seyyed amiri nader ,shirkavand said ,chalak mahjabin ,rezaeei niloufar
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منبع
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كنفرانس بين المللي پژوهش در نوآوري و فناوري - 1395 - دوره : 1 - اولین کنفرانس بین المللی پژوهش در نوآوری و فناوری - کد همایش: 95151-21601
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چکیده
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Privatization, partial tariff liberalization and entrance of foreign insurance companies in iranian market pose serious challenges to domestic insurance companies. this paper discusses competitive intelligence as a means for gaining competitive advantage for insurance companies and aims to study its effects on creation of sustainable competitive advantage. a sample of 123 middle and senior managers form iran insurance company in tehran branches were surveyed. data were collected via questionnaire and analyzed using structural equation model (sem) in pls software. results showed that competitive intelligence had a positive effect on creation of competitive advantage using two sets of process and contextual factors, with the former exerting greater effect in this regard. it was concluded that for innovativeness, companies gain competitive advantage by establishing a strategic unit to collect, analyze and share intelligent information derived from internal and external environment
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کلیدواژه
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competitive intelligence; ,competitive advantage; ,insurance; iran insurance company; ,structural equation model.
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آدرس
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university of tehran, iran, university of tehran, iran, university of tehran, iran, university of tehran, iran
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پست الکترونیکی
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n.rezaeei@ut.ac.ir
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Competitive Intelligence as a Sustainable Competitive Advantage for innovativeness
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Authors
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Seyyed Amiri Nader ,Shirkavand Said ,Chalak Mahjabin ,Rezaeei Niloufar
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Abstract
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Privatization, partial tariff liberalization and entrance of foreign insurance companies in Iranian market pose serious challenges to domestic insurance companies. This paper discusses competitive intelligence as a means for gaining competitive advantage for insurance companies and aims to study its effects on creation of sustainable competitive advantage. A sample of 123 middle and senior managers form Iran Insurance Company in Tehran branches were surveyed. Data were collected via questionnaire and analyzed using Structural Equation Model (SEM) in PLS software. Results showed that competitive intelligence had a positive effect on creation of competitive advantage using two sets of process and contextual factors, with the former exerting greater effect in this regard. It was concluded that for innovativeness, companies gain competitive advantage by establishing a strategic unit to collect, analyze and share intelligent information derived from internal and external environment
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Keywords
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Competitive Intelligence; ,Competitive Advantage; ,Insurance; Iran Insurance Company; ,Structural Equation Model.
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