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   Competitive Intelligence As A Sustainable Competitive Advantage For Innovativeness  
   
DOR 20.1001.2.9515121601.1395.1.1.15.4
نویسنده Seyyed Amiri Nader ,Shirkavand Said ,Chalak Mahjabin ,Rezaeei Niloufar
منبع كنفرانس بين المللي پژوهش در نوآوري و فناوري - 1395 - دوره : 1 - اولین کنفرانس بین المللی پژوهش در نوآوری و فناوری - کد همایش: 95151-21601
چکیده    Privatization, partial tariff liberalization and entrance of foreign insurance companies in iranian market pose serious challenges to domestic insurance companies. this paper discusses competitive intelligence as a means for gaining competitive advantage for insurance companies and aims to study its effects on creation of sustainable competitive advantage. a sample of 123 middle and senior managers form iran insurance company in tehran branches were surveyed. data were collected via questionnaire and analyzed using structural equation model (sem) in pls software. results showed that competitive intelligence had a positive effect on creation of competitive advantage using two sets of process and contextual factors, with the former exerting greater effect in this regard. it was concluded that for innovativeness, companies gain competitive advantage by establishing a strategic unit to collect, analyze and share intelligent information derived from internal and external environment
کلیدواژه Competitive Intelligence; ,Competitive Advantage; ,Insurance; Iran Insurance Company; ,Structural Equation Model.
آدرس University Of Tehran, Iran, University Of Tehran, Iran, University Of Tehran, Iran, University Of Tehran, Iran
پست الکترونیکی n.rezaeei@ut.ac.ir
 
   Competitive Intelligence as a Sustainable Competitive Advantage for innovativeness  
   
Authors Chalak Mahjabin ,Seyyed Amiri Nader ,Rezaeei Niloufar ,Shirkavand Said
Abstract    Privatization, partial tariff liberalization and entrance of foreign insurance companies in Iranian market pose serious challenges to domestic insurance companies. This paper discusses competitive intelligence as a means for gaining competitive advantage for insurance companies and aims to study its effects on creation of sustainable competitive advantage. A sample of 123 middle and senior managers form Iran Insurance Company in Tehran branches were surveyed. Data were collected via questionnaire and analyzed using Structural Equation Model (SEM) in PLS software. Results showed that competitive intelligence had a positive effect on creation of competitive advantage using two sets of process and contextual factors, with the former exerting greater effect in this regard. It was concluded that for innovativeness, companies gain competitive advantage by establishing a strategic unit to collect, analyze and share intelligent information derived from internal and external environment
Keywords Competitive Intelligence; ,Competitive Advantage; ,Insurance; Iran Insurance Company; ,Structural Equation Model.
 
 

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