ranking of successful affecting factors of smes entry to international markets with fuzzy-ahp

Global business has faced to dramatic changes due to globalization, it revolution and the development of new business models. now, all branches of business experience competitive pressures. survival is possible only by innovation and applying new technologies (mishra & sahay, 2008). the success of small and medium-sized enterprises depends on the importance associated with innovation. small enterprises that concern innovation in the business center cause to productivity growth and their survival (cefis & marsili, 2006; heunks, 1998; geroski et al., 1993. accordingly, the objective of present study is identifying and ranking factors affecting the success of small and medium-sized enterprises in international markets in the food industry with descriptive –survey approach. the tool of data collection is two researcher-made questionnaires that the population in the first questionnaire included academic experts, ceos and business executives of food companies that the number of population was considered 246 persons. the population of second questionnaire included academic experts. after collecting the data, the main factors were extracted using factor analysis and factors were ranked and identified based on the second questionnaire and the analytic hierarchy process (ahp). the results show that the highest importance among the 10 sub-criteria is allocated to the sub- criteria of company's financial resources that subset of the criteria is underlying dimension and decisive weight of the sub-criteria is 0.539. the second sub-criteria, as network and communication is the sub –criteria of process dimension that final decisive weight is 0.38. the lowest importance to the sub –criteria of culture and policies of company is the criteria of field dimension. the final decisive weight of the sub-criteria is 0.0154. in general, the final decisive weight of sub- criteria in order of the most importance is as the following: financial resources of company, network and communications, supply chain, technical and technological factors, company's capabilities, political and legal environment, and customer area, economic environment, manufacturing infrastructure and culture and policies of company.

Ranking of successful affecting factors of SMEs entry to international markets with FUZZY-AHP

Global business has faced to dramatic changes due to globalization, IT revolution and the development of new business models. Now, all branches of business experience competitive pressures. Survival is possible only by innovation and applying new technologies (Mishra & Sahay, 2008). The success of small and medium-sized enterprises depends on the importance associated with innovation. Small enterprises that concern innovation in the business center cause to productivity growth and their survival (Cefis & Marsili, 2006; Heunks, 1998; Geroski et al., 1993. Accordingly, the objective of present study is identifying and ranking factors affecting the success of small and medium-sized enterprises in international markets in the food industry with descriptive –survey approach. The tool of data collection is two researcher-made questionnaires that the population in the first questionnaire included academic experts, CEOs and business executives of food companies that the number of population was considered 246 persons. The population of second questionnaire included academic experts. After collecting the data, the main factors were extracted using factor analysis and factors were ranked and identified based on the second questionnaire and the Analytic Hierarchy Process (AHP). The results show that the highest importance among the 10 sub-criteria is allocated to the sub- criteria of company's financial resources that subset of the criteria is underlying dimension and decisive weight of the sub-criteria is 0.539. The second sub-criteria, as network and communication is the sub –criteria of process dimension that final decisive weight is 0.38. The lowest importance to the sub –criteria of culture and policies of company is the criteria of field dimension. The final decisive weight of the sub-criteria is 0.0154. In general, the final decisive weight of sub- criteria in order of the most importance is as the following: Financial resources of company, network and communications, supply chain, technical and technological factors, company's capabilities, political and legal environment, and customer area, economic environment, manufacturing infrastructure and culture and policies of company.