media entrepreneurship: an innovation-based conceptualization

This paper provides the readers with a comprehensive literature in the field of media entrepreneurship. the main idea of paper is that media entrepreneurship has not defined properly yet and the researchers of the field are faced with unclarity in understanding of this concept. to fill this gap, with a bibliographic method, various research papers in the fields of media management, entreprenership, media venturing, innovation, opportunity identification and related issues have been studied and an innovation-based concept, following a definition, is proposed. media entrepreneurship is defined as “taking the risk of an innovation based value delivery in a media platform, either by content production or platform provision, to generate money, collect consumers data, providing advertisers a space to promote their product/services or to sell the the business”. the findings of this paper open the door for further researches in the field of media entrepreneurship.

MEDIA ENTREPRENEURSHIP: AN INNOVATION-BASED CONCEPTUALIZATION

This paper provides the readers with a comprehensive literature in the field of media entrepreneurship. The main idea of paper is that media entrepreneurship has not defined properly yet and the researchers of the field are faced with unclarity in understanding of this concept. To fill this gap, with a bibliographic method, various research papers in the fields of media management, entreprenership, media venturing, innovation, opportunity identification and related issues have been studied and an innovation-based concept, following a definition, is proposed. Media entrepreneurship is defined as “Taking the risk of an innovation based value delivery in a media platform, either by content production or platform provision, to generate money, collect consumers data, providing advertisers a space to promote their product/services or to sell the the business”. The findings of this paper open the door for further researches in the field of media entrepreneurship.