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Scenario Planning of Internet Banking Using A System Dynamics Simulation
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DOR
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20.1001.2.9515121601.1395.1.1.49.8
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نویسنده
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Bahrami Zahra ,Tehrani Nasim Ghanbar ,Sobhanallahi Mohammad Ali ,Beiranvand Mahmood
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منبع
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كنفرانس بين المللي پژوهش در نوآوري و فناوري - 1395 - دوره : 1 - اولین کنفرانس بین المللی پژوهش در نوآوری و فناوری - کد همایش: 95151-21601
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چکیده
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To deal with the uncertain and dynamic environment, this paper suggests an integrated system dynamics and scenario planning approach to support the internet banking expansion. we considered a variety of external and internal factors effecting the mentioned service. first an internet banking base scenario was expanded according to the personality, social, service quality and costs aspects. then three scenarios were explained in the different areas. the results showed, concentrating on the social issues could influence the internet banking adoption and its advantages are more than the other aspects.
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کلیدواژه
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Internet Banking; ,System Dynamics; ,Scenario Planning
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آدرس
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Kharazmi University, Iran, Kharazmi University, Iran, Kharazmi University, Iran, Sirjan Branch, Islamic Azad University, Iran
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پست الکترونیکی
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zahrabahrami89@yahoo.com
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Scenario Planning of Internet Banking using a System Dynamics Simulation
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Authors
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Beiranvand Mahmood ,Sobhanallahi Mohammad Ali ,Tehrani Nasim Ghanbar ,Bahrami Zahra
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Abstract
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To deal with the uncertain and dynamic environment, this paper suggests an integrated system dynamics and scenario planning approach to support the Internet banking expansion. We considered a variety of external and internal factors effecting the mentioned service. First an Internet banking base scenario was expanded according to the personality, social, service quality and costs aspects. Then three scenarios were explained in the different areas. The results showed, concentrating on the social issues could influence the Internet banking adoption and its advantages are more than the other aspects.
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Keywords
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Internet Banking; ,System Dynamics; ,Scenario Planning
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