Social Commerce Constructs and Consumers' Purchase Intention From Minimalist Brands

The social media and social online communities have engaged both consumers and corporations. social media has established new platforms for e-commerce. moreover, individuals' interaction on the cyber space has modified e-commerce, elevating that to an appropriate platform for social commerce. on the other hand, business incorporations have found the use of minimalism application in designing, which removes unnecessary aspects, attracts more audience. therefore, drawing on literature the author propounds a new adopted model to portray a more transparent vision of social commerce. in so doing, sem methodology is employed to gauge the proposed model. findings reveal that social networking sites persuade people to have interactions and to produce content in online social platforms. consumers gain advantages of social commerce constructs for such interactions, which augment the level of trust, brand loyalty, and their purchase intention in terms of minimalist brands

Social commerce constructs and consumers' purchase intention from minimalist brands

The social media and social online communities have engaged both consumers and corporations. Social media has established new platforms for e-commerce. Moreover, individuals' interaction on the cyber space has modified e-commerce, elevating that to an appropriate platform for social commerce. On the other hand, business incorporations have found the use of minimalism application in designing, which removes unnecessary aspects, attracts more audience. Therefore, drawing on literature the author propounds a new adopted model to portray a more transparent vision of social commerce. In so doing, SEM methodology is employed to gauge the proposed model. Findings reveal that social networking sites persuade people to have interactions and to produce content in online social platforms. Consumers gain advantages of social commerce constructs for such interactions, which augment the level of trust, brand loyalty, and their purchase intention in terms of minimalist brands