media value of football players

Media have created an environment in which football clubs can make money. the main sources of income for football clubs are television rights, sponsorship and merchandising. all of them are directly or indirectly dependent on media. although european football clubs have paid special attention to media related opportunities, iranian football clubs have shown inefficiency in exploiting these opportunities. the properties of football clubs including players and their media value can play a determinative role in revenue generation. this research aims to investigate the effective factors on media value of football players. the data has collected by in-depth interview with a set of 18 people containing advertisers, clubs’ presidents, clubs’ sponsors, football fans and scientific and sport experts. the survey identified the key factors which affect the media value of football players. the interview analysis revealed that the key factors affecting media value of football players are personal factors containing physical characteristics, behavioral characteristics and social behaviors; professional factors containing technical ability, professional situation and fandom standards; media factors including media coverage, media behavior and advertising standards; and non-acquired factors that refer to the factors which cannot be controlled or changed. this research suggests that clubs and their players take these factors into consideration and reinforce them for the sake of revenue generation

Media value of football players

Media have created an environment in which football clubs can make money. The main sources of income for football clubs are television rights, sponsorship and merchandising. All of them are directly or indirectly dependent on media. Although European football clubs have paid special attention to media related opportunities, Iranian football clubs have shown inefficiency in exploiting these opportunities. The properties of football clubs including players and their media value can play a determinative role in revenue generation. This research aims to investigate the effective factors on media value of football players. The data has collected by in-depth interview with a set of 18 people containing advertisers, clubs’ presidents, clubs’ sponsors, football fans and scientific and sport experts. The survey identified the key factors which affect the media value of football players. The interview analysis revealed that the key factors affecting media value of football players are personal factors containing physical characteristics, behavioral characteristics and social behaviors; professional factors containing technical ability, professional situation and fandom standards; media factors including media coverage, media behavior and advertising standards; and non-acquired factors that refer to the factors which cannot be controlled or changed. This research suggests that clubs and their players take these factors into consideration and reinforce them for the sake of revenue generation