Targeting Imitator Brand Marketing Via Social Media

Social media as well as their influences on world have increasingly enhanced. therefore, marketing method of different brands has been changed. imitator brand is one of such brands. in present paper, we aim to study which social media may have the most benefits for marketing of imitator brand. for this purpose, social media are graded using intuitionistic fuzzy multi-criteria group decision making with grey relational analysis and their criteria are defined based on characteristics of imitator brand. results of the research suggest superiority of image-based social media to other media.

Targeting imitator brand marketing via social media

Social media as well as their influences on world have increasingly enhanced. Therefore, marketing method of different brands has been changed. Imitator brand is one of such brands. In present paper, we aim to study which social media may have the most benefits for marketing of imitator brand. For this purpose, social media are graded using intuitionistic fuzzy multi-criteria group decision making with grey relational analysis and their criteria are defined based on characteristics of imitator brand. Results of the research suggest superiority of image-based social media to other media.