The Effect of Packaging on the Increase of Chocolate Products

The increase of competition in the markets based on full competition and consequently the convergence and quality approximation of similar products in these markets have added to the mental distress of marketing managers in selling the products of their affiliated organizations. by assuming the equal essential quality of products, it seems that the product appearance or its form and packaging increase the probability of purchase. packaging as a kind of competitive advantage can change the understanding of consumers than the product and increase the chance of buying that product in the market. this study aimed to investigate the effect of the role of packaging on the increase of chocolate products. the statistical population included 40 consumers of shirin asal products. based on morgan’s table, 400 subjects were selected randomly. the research hypotheses were tested by smart. pls software. the results of this study indicated that the power of brand has a positive effect on customers. in addition, the power of brand, awareness of sizes, appropriate understanding, attitude of class expansion, and awareness of similarities affect the attitude of brand expansion

The effect of packaging on the increase of chocolate products

The increase of competition in the markets based on full competition and consequently the convergence and quality approximation of similar products in these markets have added to the mental distress of marketing managers in selling the products of their affiliated organizations. By assuming the equal essential quality of products, it seems that the product appearance or its form and packaging increase the probability of purchase. Packaging as a kind of competitive advantage can change the understanding of consumers than the product and increase the chance of buying that product in the market. This study aimed to investigate the effect of the role of packaging on the increase of chocolate products. The statistical population included 40 consumers of Shirin Asal products. Based on Morgan’s table, 400 subjects were selected randomly. The research hypotheses were tested by SMART. PLS software. The results of this study indicated that the power of brand has a positive effect on customers. In addition, the power of brand, awareness of sizes, appropriate understanding, attitude of class expansion, and awareness of similarities affect the attitude of brand expansion