Social Media Platforms As Enablers of Women Entrepreneurs

This article discusses the empowering power of social media platforms in enabling women to do entrepreneurial action. due to popularity of mobile based social platforms as ubiquitous media, large number of women reach to new sources of information. in addition, the possibility of connecting with others created an opportunity for doing business in vast and wide markets. theoretical model of this research has been taken from haddad et l (2015) arguing that access to information, self-confidence, learning skills, and understanding of market needs, boost female entrepreneurs’ self-efficacy for entrepreneurial action. with a netnography method of analysis, social media of the selected female entrepreneurs and the posts, comments and relationships analyzed. the findings showed that social media platforms empowered female entrepreneurs by access to information, learning new skills, and better reach to markets that lead to market knowledge.

Social Media Platforms as Enablers of Women Entrepreneurs

This article discusses the empowering power of social media platforms in enabling women to do entrepreneurial action. Due to popularity of mobile based social platforms as ubiquitous media, large number of women reach to new sources of information. In addition, the possibility of connecting with others created an opportunity for doing business in vast and wide markets. Theoretical model of this research has been taken from Haddad et l (2015) arguing that access to information, self-confidence, learning skills, and understanding of market needs, boost female entrepreneurs’ self-efficacy for entrepreneurial action. With a netnography method of analysis, social media of the selected female entrepreneurs and the posts, comments and relationships analyzed. The findings showed that social media platforms empowered female entrepreneurs by access to information, learning new skills, and better reach to markets that lead to market knowledge.