Influence of Family Entrepreneurship and Personal Career Preferences With the Focous on Media Entrepreneurship on the Development of Entrepreneurial Potential of Students

This research examines the role of family factor and personal career preferences with the focus on media entrepreneurship of student population and their influence on the development of entrepreneurial potential. sample consisted of student population from serbia, bosnia and herzegovina as eu candidate countries and belgium as eu member county. sample of 1008 university students from these three countries participated in this research. instruments used in this research were, questionnaire of entrepreneurial traits (qet) and the scale of entrepreneurial potential (sep). the purpose of this study is to evaluate: a) the influence of family entrepreneurship background on the development of entrepreneurship potential of student population, and b) influence of personal attitudes of students regarding their future career preferences with the focus on media entrepreneurship. canonical discriminant analysis confirmed significance and the structure of differences among students that had family entrepreneurship background ,and the ones that did not, and their scores on the dimensions of the entrepreneurial traits model qet as well as on the entrepreneurial potential model sep. canonical discriminant analysis confirmed also significant differences in scores on both qet and sep scales among students who strive for self-employment, and consider establishing their one businesses in traditional and media business and students who would like to find employment in the state or private sector. understanding these results could represent finding of evidence that point to the critical points of media entrepreneurship development of students and further studies should research this variables in order to better understand and foster youth entrepreneurship.

Influence of family entrepreneurship and personal career preferences with the focous on media entrepreneurship on the development of entrepreneurial potential of students

This research examines the role of family factor and personal career preferences with the focus on media entrepreneurship of student population and their influence on the development of entrepreneurial potential. Sample consisted of student population from Serbia, Bosnia and Herzegovina as EU candidate countries and Belgium as EU Member County. Sample of 1008 university students from these three countries participated in this research. Instruments used in this research were, Questionnaire of Entrepreneurial Traits (QET) and the Scale of Entrepreneurial Potential (SEP). The purpose of this study is to evaluate: a) the influence of family entrepreneurship background on the development of entrepreneurship potential of student population, and b) influence of personal attitudes of students regarding their future career preferences with the focus on media entrepreneurship. Canonical discriminant analysis confirmed significance and the structure of differences among students that had family entrepreneurship background ,and the ones that did not, and their scores on the dimensions of the Entrepreneurial Traits model QET as well as on the Entrepreneurial Potential model SEP. Canonical discriminant analysis confirmed also significant differences in scores on both QET and SEP scales among students who strive for self-employment, and consider establishing their one businesses in traditional and media business and students who would like to find employment in the state or private sector. Understanding these results could represent finding of evidence that point to the critical points of media entrepreneurship development of students and further studies should research this variables in order to better understand and foster youth entrepreneurship.