Media Business Models: A Holistic Approach

Business model is a useful tool for managers to translate their strategies to process in a typical institution. on the other hand, this tool shows the architecture of any organization. the more a business becomes complex and strives to compete in a competitive arena, the more it could rely on the business modeling approach. as media industries, as an important part of creative industries, are highly prone to change by different issues such as change in rules and regulations, technological change and the like, the issue of business modeling becomes critical. therefore, in this manuscript, the authors try to elaborate the typologies of media business models based on wirtz et al.’s (2010) 4c typology. in order to do so, after the literature is reviewed, the authors propose a typology. then, the paper concludes with some remarks on how such a typology could affect the media business industry and its peripherals

Media business models: a holistic approach

Business model is a useful tool for managers to translate their strategies to process in a typical institution. On the other hand, this tool shows the architecture of any organization. The more a business becomes complex and strives to compete in a competitive arena, the more it could rely on the business modeling approach. As media industries, as an important part of creative industries, are highly prone to change by different issues such as change in rules and regulations, technological change and the like, the issue of business modeling becomes critical. Therefore, in this manuscript, the authors try to elaborate the typologies of media business models based on Wirtz et al.’s (2010) 4C Typology. In order to do so, after the literature is reviewed, the authors propose a typology. Then, the paper concludes with some remarks on how such a typology could affect the media business industry and its peripherals